It Started with a Fig Jam

It Started with a Fig Jam All about Jams! Made with LOTS of LOVE!! We are also part of VA Finest Products. How I started: I have FIG Tree right outside my home in VB.

Hello this is Lori Golding Zontini I have an all-Natural Jam company called "It Started with a Fig (Jams) here in Virginia Beach. My husband and I decided we should have a JAM OFF... So we did, needless to say we know who WON! I decided the Fig Jam was so good why not create more! Ones to top your meat with, your fish, chicken, and cheeses!! I pride myself in BOLD NATURAL flavor, so I do not use a

lot of sugar. WE are vegan and the only preservative is Citric Acid! The color and texture speaks for itself! I am happily involved in running some of the best farmers markets in Hampton Roads to include, Old Beach Farmers Market, Kings Grant Farmers Market and the newest venture Ghent Farmers Market! It Started with a Fig jams are represented at all three markets! Names of some of the flavors include, Blueberry Hill, Blushing Peach, Pineapple Express, Cranny Apple, Chia Chia Strawberry Razz, Mango Tango, I do have the BEST Apple Butter in Hampton Roads!!

After almost 12 years at Old Beach Farmers Market this Saturday (4/18/26) will be my last market for a little while as I...
04/14/2026

After almost 12 years at Old Beach Farmers Market this Saturday (4/18/26) will be my last market for a little while as I take a step back from It Started with a Fig. This decision hasn’t been easy—this little jam business has been such a big part of my life, and truly the reason I found my way to OBFM in the first place.

What started as a simple idea turned into something so much bigger, and that’s because of this community. Your support, your conversations, your traditions of coming back year after year—it has meant more to me than I could ever fully put into words.

This isn’t a goodbye. I’ll still be right here, doing what I love as your market manager, cheering on our vendors and watching this market continue to grow. And if you know me… fig season has a way of pulling me back in, so don’t be surprised if you see me again when the time is right.

For now, I’ll be at the market finishing out what I have left, and I’d love to see you, catch up, and say “see you soon.”

Thank you for being part of this journey with me—for supporting not just my business, but all of us who show up week after week.

With a grateful heart,
Lori 💚

04/08/2026

SOUND UP 📢📢📢📢📢📢

Hey everyone! Lori here. I have some big news to share. After 12 incredible years of making jams, I’ve decided to take a hiatus to focus on what has always truly fueled my fire: helping people.

It has been such a privilege being a part of your homes and your family tables for over a decade. I am so deeply grateful for every jar you’ve bought and every conversation we’ve had over the market table. Looking back, I realize that the jam was just the beginning
—it was the bridge that connected me to all of you.

If you know me, you know I’m someone who wears a lot of hats and is always knee-deep in community work. That’s just who I am. Whether I’m running the markets or working on local projects, my heart is at its happiest when I’m helping someone else get their start or helping our community grow.

I’ve realized that I want to give more of myself to that mission. I want to be there for the new vendors finding their footing and the neighbors who make our city so special. To do that well, I’m shifting my energy away from production and toward being the best advocate and friend I can be for this community.

I’m not going anywhere! You’ll still see me every Saturday at Old Beach Farmers Market, Ghent Farmers Market & King's Grant Farmers' Market, doing what I love most—supporting the people who make Virginia Beach & beyond home.

My last day with It Started with a Fig Jam at the Old Beach Farmers Market will be Saturday, April 18th. I’ll still be making batches for my friends and family, but for now, I’m hitting “pause” on the public jars to focus on the people who make this journey so worth it.

Thank you for being part of my jam family. I’m so lucky to have you all in my corner.
I’ll see ya at the markets! 🌻🌻🌻 Xo Lori

Happy Saturday!!! See you today at Old Beach Farmers Market!!611 18th Street Vb ViBe Creative District
01/17/2026

Happy Saturday!!! See you today at Old Beach Farmers Market!!

611 18th Street Vb ViBe Creative District

Make sure to stock up on your JAMS!!! Made fresh for this weeks Old Beach Farmers MarketMango Peach, Blueberry Lime, Car...
01/17/2026

Make sure to stock up on your JAMS!!! Made fresh for this weeks
Old Beach Farmers Market

Mango Peach, Blueberry Lime, Cardamon Plum and Peach, Plum Spice, Black Raz, Blushing Peach, Blueberry Hill and MORE!!! Bring those empty JARS!!

Old Beach Farmers Market
Winter Market
611 18th Street ViBe Creative District
9-12PM

It’s market day!It Started with a Fig is back at Old Beach Farmers Market for our final market of the season—today!Stop ...
12/20/2025

It’s market day!
It Started with a Fig is back at Old Beach Farmers Market for our final market of the season—today!

Stop by and grab your holiday favorites like 24 Carrot, Apple Butter, and Cranny Apple. Perfect for holiday meals, cheese boards, breakfasts, and gifting.

We’re set up today at 611 18th Street in the ViBe Creative District. Come say hi, stock up, and help us close out the season in the best way possible.

Grab all the flavors this Saturday at Old Beach Farmers Market located at 611 18th Street in The ViBe Creative District!...
11/21/2025

Grab all the flavors this Saturday at Old Beach Farmers Market located at 611 18th Street in The ViBe Creative District!! 9-12pm

Cranny Apple and The Apple Butter are two Holiday Favs, right along with 24 Carrot! It's like Thanksgiving in a JAR!

Our shelves are freshly stocked with It Started With A Fig jam — a small-batch jam that pairs perfectly with Virginia c...
11/20/2025

Our shelves are freshly stocked with It Started With A Fig jam — a small-batch jam that pairs perfectly with Virginia country hams, sweet-potato biscuits, charcuterie boards, or your morning toast.

Stop by Old Virginia Ham Shop to grab yours while they last — these always go fast!

See you Saturday at Old Beach Farmers Market!! 611 18th Street in The ViBe Creative District 9-12
10/16/2025

See you Saturday at Old Beach Farmers Market!!

611 18th Street in The ViBe Creative District 9-12

Hey hey hey! All set up at Old Beach Farmers Markt TODAY! 611 18th Street vb 9-12! All the FALL FLAVORS ARE FREASH! Appl...
10/04/2025

Hey hey hey! All set up at Old Beach Farmers Markt TODAY! 611 18th Street vb 9-12! All the FALL FLAVORS ARE FREASH! Apple butter, 24 Carrot and Cranny Apple Spice!

Why We Show UpFarmers markets don’t just happen. They’re built week after week — by growers who battle high temps to har...
08/04/2025

Why We Show Up
Farmers markets don’t just happen. They’re built week after week — by growers who battle high temps to harvest, food producers who prep into the night, and neighbors who care enough to support them.

Kings Grant Farmers Market has been part of this community for 10 seasons. Let’s keep it strong as we head into the final stretch.

Thursday, August 7th from 4–7pm
873 Little Neck Rd, Virginia Beach
[KingsGrantFarmersMarket.com]
Weather permitting

🥖🍇 The wait is over—it's FIG season! 🍇🥖 Indulge in the exquisite flavors of It Started with a Fig Jams But hurry, these ...
07/26/2025

🥖🍇 The wait is over—it's FIG season! 🍇🥖 Indulge in the exquisite flavors of It Started with a Fig Jams But hurry, these FIG delights won't be around for long!

See you today at Old Beach Farmers Market

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Virginia Beach, VA
23454

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