04/26/2026
A few years ago Rebel Pie in Florence, SC came across my Facebook feed and the wood-fired Neapolitan concept caught my attention so I started following them. After a recent conversation with an RDP follower who was telling me about the owner and that he actually grew up in Myrtle Beach and still has family in Conway, I finally decided to make the 1.5-hour trip to check them out.
The owner relocated to Florence after college and got his start at Freeman's Bakery, a longtime staple dating back to 1964. While working there, he realized he preferred savory over sweet, which led him to start making pizzas with a mobile oven. That eventually turned into the brick-and-mortar spot Rebel Pie is today. Not long after opening in 2012, they earned recognition from Zagat and MSN as the best pizzeria in South Carolina which is very impressive for a low-key spot in Florence.
The pizzas are 12–13" with a thin crust, made using Caputo 00 flour (pizzeria blue bag) and proofed for 48–72 hours. On busy nights, the oven runs around 800°F, giving you that quick bake true to Neapolitan style. I ordered a Margherita and a Mediterranean, while my friends built their own pies. One interesting thing, the sauces seemed slightly different. My Margherita leaned a bit salty, while my friend’s had more of an oregano-forward flavor. Not sure if they use different sauces or if it was just variation, but both worked well. The standout, though, was the crust—light, airy, and perfectly textured. Easily the highlight, and I even made a point to tell the owner.
If you’re ever in Florence, this spot is absolutely worth checking out. Even if you’re just craving legit Neapolitan pizza and feel like a road trip, it's worth the drive. Pair it with a stop at a few local breweries and you’ve got a solid day trip. Florence might surprise you and Rebel Pie is a big reason why.