05/23/2026
This is the heart of the community. One more reason we are so thankful for the community we have become a part of in Cotter, Ar. 😁👏👏
✨🐟With the launch of The Trout Tank at Outside The Box, we are honored to introduce our very first entrepreneur grant: The Lift One, Change One Award!✨
A new annual award honoring the courage and creativity of rural entrepreneurs has been established in memory of Martin “Marty” Pereira, a respected West Plains, Missouri gunsmith and lifelong small‑business owner who passed away in 2003 after a battle with esophageal cancer. The Lift One, Change One Award will be presented each year to a local entrepreneur who demonstrates resilience, innovation, and a commitment to strengthening their community.
The award was created by Marty’s daughter, Ang Pereira, a mental health therapist and angel investor who supports early‑stage rural entrepreneurs. Pereira describes the award as a tribute not only to her father’s craftsmanship, but also to his belief that helping one person at a time can create lasting change.
“Small businesses are built with care, intention, and grit — the same qualities my father lived every day,” Pereira said. “He believed deeply in the Starfish Story: that helping one person does make a difference. This award carries that spirit forward.”
The Lift One, Change One Award will recognize entrepreneurs who think differently, build differently, and solve problems with both imagination and determination. It is designed to highlight the innovators who are shaping the future of rural communities through courage, creativity, and out‑of‑the‑box thinking. The inaugural award will be presented this year, marking the beginning of a tradition that celebrates the impact of small business owners and honors the legacy of a man whose life embodied craftsmanship, generosity, and the belief that lifting one person can change everything.
The Lift One, Change One Award will be presented each year during National Small Business Week, with this year’s inaugural award going to one of the new businesses launching through Outside The Box.
We are incredibly honored and grateful to Ang for her contribution and for believing in the importance of investing in and supporting entrepreneurs. Her generosity and vision will help encourage new ideas, support small business dreams, and create lasting impact within our community!