Ex Waitress

Ex Waitress Marketing, social media, and public relations for Connecticut restaurants by a front of the house expat.

Most people know Ex Waitress for our work with restaurants and consumer brands, but what really defines us is the abilit...
07/11/2025

Most people know Ex Waitress for our work with restaurants and consumer brands, but what really defines us is the ability to take complex work and shape it into clear, compelling stories that help organizations grow.⁠

Recently, we’ve been able to apply that to QuantumCT – a statewide initiative building Connecticut’s role in quantum technologies by connecting universities, industry partners, educators, and communities. The work is technical and future-facing, but its impact is very human: new jobs, new training pathways, new companies, and new opportunities for people across the state.⁠

Our contribution is helping make that complexity understandable and accessible. We’re supporting QuantumCT through a flagship video feature; ongoing professional photo and video; design support; content strategy; and a full website redesign that brings their mission into sharper focus.⁠

Our photography and BTS from the State of Connecticut's recent Innovation District announcement catch the atmosphere better than any recap – bright, kinetic, and charged with the momentum building in New Haven as a statewide ecosystem comes into view.⁠

We believe local economies grow when the people behind them are seen and supported – small businesses, nonprofits, educators, and emerging industries. Our work is to give them the storytelling and creative foundation they need to make the impact they’re capable of.⁠

More to come soon.⁠

📸 Photography by Allaire Bartel

Some stories live in the walls — in the sound of a cork pulling, the smell of simmering sauce, the feeling of being some...
22/10/2025

Some stories live in the walls — in the sound of a cork pulling, the smell of simmering sauce, the feeling of being somewhere that’s been loved for a long time. L’Orcio is one of those places.⁠

Once a 19th-century New Haven home, it remains a home in spirit, shaped by the care and intention of Chef Francesco and his wife, Alison. Everything here is made by hand, ingredients chosen with care, recipes carried from their life in Italy to their life in Connecticut.⁠

As L’Orcio’s full-service social media and digital marketing partners, we’ve helped translate that sense of home into their online presence through brand strategy, creative direction, photo and video production, social media management, and email marketing. These moments from our recent fall shoot capture what makes L’Orcio so special — the warmth, the craft, and the feeling of belonging that keeps people coming back.

Some scenes from the intersection of small business, community, and creativity 🫱🏼‍🫲🏽 ⁠⁠This summer, Ex Waitress had the ...
12/09/2025

Some scenes from the intersection of small business, community, and creativity 🫱🏼‍🫲🏽 ⁠

This summer, Ex Waitress had the chance to partner with CitySeed, a New Haven nonprofit that champions local food systems. For us, it was especially meaningful: we’ve spent years as part of the city’s creative community, and more than a decade as supporters of CitySeed’s farmers markets. Telling their story through two photo and video campaigns felt like everything we care about – small business, creativity, and community – woven together.⁠

Alongside our friends at Box 8 Creative, who are leading a full rebrand, website refresh, and new design collateral, we’ve been illustrating the many ways CitySeed nourishes New Haven’s vibrancy. Swipe for sneak peeks and behind-the-scenes moments.⁠

🌾 Client: CitySeed
📸 Photography: Monique Sourinho and Carlos Avila
🎥 Videography: John Deptulski and Victor Pagan
✍🏻 Rebrand and Design: Box 8 Creative

We're passionate about preserving small, local business ownership, which we believe is essential for creating vibrant co...
26/11/2024

We're passionate about preserving small, local business ownership, which we believe is essential for creating vibrant communities that reflect the values and culture of their residents—places where people truly want to live. With this belief as our guide, we dedicate our work to helping small businesses connect with their audiences through effective marketing.

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