Mugg & Bean provides the perfect refuge from a busy days shopping or a quick break from the office and over weekends Mugg & Bean is where South Africa goes for breakfast. Mugg & Bean provides the highest standard of coffee and associated hot beverages in addition to a great selection of food items, from various breakfast options for early morning shoppers to muffins and cakes for teatime. Lunches
and dinners are catered for with a superb range of hot and cold foods. So taken is the public with the brand that Mugg & Bean has won the Caxton Leisure Options "Best Coffee Bar" category for 11 years in a row. While no specific profile is targeted, Mugg & Bean enjoys support from the residents of the areas in which the restaurants are located. Socio-geographically, most restaurants are located in areas where there is a distinct density of upper-end customers. Mugg & Bean falls into a category perhaps best described as “Fast Casual”. It is neither fast food nor is it casual dining, but a mix of casual diners wanting quality food quickly and efficiently. Mugg & Bean dominates this sector in all of its 100 locations. The South African market is fascinated by brands and has an insatiable appetite for the new and trendy. Mugg & Bean identified this early on and has, since its inception, revamped its menu content at least twice a year. The market also embraces new concepts easily and the company is constantly looking at new food items to add to menus that will broaden appeal and attract new customers. Mugg & Bean is generally regarded as a coffee shop, when in fact the fantastic food menu makes up the majority of sales. Mugg & Bean sees a distinct move toward convenience in the retail environment with the big growth being shown in smaller mall environments. The company aims to continue to dominate this sector and is now regarded as a draw-card for most malls and is therefore offered real estate preference. Mugg & Bean is part of the Famous Brands group
