29/11/2022
Karoo Veld Venison
Business overview
Karoo Veld Venison began trading on 1 October 2019 with the primary focus being the supply of Venison products. The majority of the Venison, which is sourced from the Karoo and Eastern Cape, arrives in carcass form where-after it is processed, vacuum packaged and frozen on site.
The product range of the business was recently extended to include grass-fed beef sourced from the Eastern Cape. Being grass-fed there is no risk of the meat being contaminated with antibiotics or growth hormones.
The ultimate mission of the business is to enrich people’s lives by providing a naturally free range red meat option which has been ethically harvested.
Product
Venison is a naturally free range, protein-rich and lean red meat option containing up to 50% less fat than beef, is low in cholesterol and has no risk of containing antibiotics or growth hormones.
Industry Analysis
The harvesting and supply of game meat in South Africa is regulated by the National Department of Agriculture Forestry and Fisheries (DAFF) and the Department of Nature Conservation.
Market Analysis
A study conducted between 1964 and 2007 shows how the game industry in South Africa has evolved. Through continued education and conservation South Africa’s game meat market has considerable growth potential. If it is developed responsibly, this market is compatible with biodiversity conservation and can contribute to rural economic development, job creation and food security
1964 - 2007 -
Game 575,000 Game 18.6 mil
Cattle 12.2 m Cattle 8 mil
Sheep 39.7 mil Sheep 28 mil
Goats 5.7 mil Goats 2.5 mil
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