Powerbar

Powerbar FUELING IS POWER. SINCE 1986.

04/09/2026

40 years. Countless finish lines. One mission that never changed. FUELING IS POWER.
We believed it in 1986 and we still do today. Every gel, every drink, every bar exists so athletes can trust what's in the tank when it counts. Here's to 40 years of getting people to the finish, and 40 more ahead ⚡️

03/09/2026

FUELING IS POWER. No fuel. No power.
It's biology and not just a slogan. Making that easy to get right? That's our MISSION ⚡️

01/09/2026

24 hours inside Ötztaler Radmarathon 2026 🫰🏼 fully fueled from start to finish line ⚡️
Who was there? 👇🏼

30/08/2026

POV: watching your favorite bar get made 😮‍💨
16g protein. Pure taste. Still one to try if you haven’t yet.

****re

28/08/2026

One day. Every session fueled at it’s best.
Swim, strength, bike, recover - repeat. This is what training day nutrition can actually look like ⚡️
Save this for your next training day 📌

Ötztaler Radmarathon – Fuel up with us! 🏔️227km. 5.500hm. 4 alpine passes. One of the hardest one-day cycling events in ...
25/08/2026

Ötztaler Radmarathon – Fuel up with us! 🏔️
227km. 5.500hm. 4 alpine passes. One of the hardest one-day cycling events in the world & we'll be there every pedal stroke of the way⚡️

ON THE ROUTE 🚴
14.000x Energize Bars (Cookie N' Cream & Chocolate)
14.000x FuelGel (Lemon, Grapefruit & Cola-Orange with Caffeine)
8.800L Iso Active Orange
targeted Magnesium & Caffeine Ampoules at select feed zones

STARTER BAG 🎒
Powerbar bottle + Fuel 90 Unflavoured + a voucher to redeem your free Fuel Cubes 40 Years Edition at our Expo Stand.

EXPO STAND 🛍️
Friday | 10 AM – 8 PM
Saturday | 9 AM – 6:30 PM
Stock up, try our latest products & grab your limited cheering placard.

RACE DAY 📱
Follow our Stories – & take over live from the start 👀

See you in Sölden. Let's fuel this⚡️

This weekend, over 169 athletes lined up for one of the toughest formats in endurance sport: run 6.7 km every single hou...
18/08/2026

This weekend, over 169 athletes lined up for one of the toughest formats in endurance sport: run 6.7 km every single hour until only one runner remains.
No finish line. No shortcuts. Just the next lap.

Some were chasing a record. Some were running for someone else. All of them ran further than they thought they could.

That’s the thing about endurance - it’s never really about the distance. It’s about what you find in yourself when the easy part is long gone.

Swipe through a few moments from the weekend that stuck with us.💛

*Gel count is an estimate based on average endurance fueling rates not an official figure.

17/08/2026

One jersey. Size S.
& Your chance to win the exclusive jersey!
comment "ÖTZI" + follow to enter 👇

HOW TO ENTER:
1️⃣ Follow
2️⃣ Comment ÖTZI
3️⃣ Tag your Ötztaler race buddy in the comments

Legal Disclaimer: The giveaway ends on August 20st, 2026 at 11:59 PM. Winners will be drawn randomly and notified via DM. Open to residents of Germany, Austria, and Switzerland (DACH) aged 18+. This promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram. Good luck! ⚡️

10/08/2026

months of prep. one race day. a thousand small moments that got them here 💛
we love watching it all come together. training, mindset, fueling, people cheering them on ⚡️

06/08/2026

Good fuel, good gear, good views 💛

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