09/08/2023
Ariel's story...
In the winter of 2021, Hans Main dug a hole in his backyard. The hole was supposed to be the beginning of a garden bed. Instead, it looked like a grave.
Hans went online to see if he could find a better way to start a vegetable garden and came across a technique called no-dig.
He laid down cardboard and covered it with compost. At a nearby tip, he found an antique compost fork with bent teeth. He straightened out the fork, evened out the compost and planted lettuce. When summer rolled around, the garden produced crates filled with cos, butter, oak leaf and frilly leaves.
The leaves were far too much for him and his partner to eat. And so he decided to sell them. An ad for Ariel Leaves went up on the neighbourhood WhatsApp group. Five lettuce lovers responded. Then six, then nine. The Leaf Family was born.
Every Wednesday morning, straight after an early-morning harvest, Hans delivered organic leaves to the houses of the members of the Leaf Family. It became known as Leaf Day, with customers willing to come fetch their precious leaves from Hans’s house when they missed out on delivery. Business was booming, albeit on a scale too small for Ariel Leaves to be a viable business. Hans needed more space.
He turned his focus - momentarily - from growing lettuce to campaigning for the use of vacant residential plots for sustainable food production using organic growing techniques.
As for the name - Ariel was written on a sign by the gate of Hans’s grandfather’s smallholding outside Kimberley in South Africa’s Northern Cape. Hans was given the sign and, with it, received the goodwill of a name that has been in his family for three generations.
Donate today to support Hans and Ariel's mission to establish sustainable micro-farms in the Jeffreys Bay, St. Francis and Kabeljauws region.