P World

P. is an international creative agency changing reality through events, tv shows and branding. T. +38925111350 [email protected] www.thepworld.com

12/08/2026

🌺 Big news: the Crisis Communications Boot Camp is coming to Hawaii for the first time ever — 50 editions in, and this is the one-time-only Honolulu edition.

📍 Honolulu, Hawaii 📅 22–23 February 2027

Learn how to take control in the first 60 minutes of a crisis, lead with confidence under pressure, and leave with a stress-tested crisis plan ready to use.

Pre-registration is open now — early registrants save $200. Limited places, and this edition won't repeat. 🚨

Link in bio to pre-register 🔗

PublicRelations

06/08/2026

"The biggest obstacle to AI adoption in hospitals isn't the technology." 🏥

That's the consensus from 5 health system leaders speaking ahead of AI in Hospitals: From Hype to Implementation (Toronto, Sept 24–25).

The real blockers? Trust. Governance. Workflow. Change management.

Swipe through to hear from Zach Kilburn (Horizon Health Network), Kathy Malas (CIUSSS West Central Montreal), Kevin Bernard & Maisie Cheung (Medtronic Canada), and Nihal Haque (University of Toronto). 👉

Full article — link in bio.

04/08/2026

For the first time ever, get certified in AI for Communications — right here in Singapore. 🇸🇬🎓

The Certified AI for Communicators Training Course is making its Asia debut, and it's the only edition running on this continent in 2026. This isn't a webinar or a one-off workshop — it's an executive certification from McMaster University's Master of Communications Management Executive Education program.

📅 16–17 November 2026
📍 Concorde Hotel, Singapore
🎓 Certified by McMaster University
🎤 Led by Alex Sévigny, PhD, APR — CPRS Chief National Accreditation Examiner

Built exclusively for senior PR, corporate affairs and comms leaders ready to move past AI experimentation into real implementation: workflows, governance, AI agents, content systems and reputation management.

Seats are intentionally limited to keep it small, sharp and interactive — this one won't come around again this year.

Book now and save $600.

30/07/2026

She spent years chasing sources for the Miami Herald's Pulitzer-winning Panama Papers investigation. Now she advises companies through crises, litigation, and M&A from the other side of the phone call.

Debora Lima, Managing Director at Sensei Advisory, shares what journalism taught her about organizations under pressure — swipe for 5 lessons every crisis communicator should know.

She's leading a hands-on crisis tabletop workshop at the Crisis Communications Boot Camp in Austin, October 15-16 at The Cathedral ATX. Link in bio for the full interview.

16/07/2026

⏰ LAST CHANCE! Super early-bird tickets for AI in Hospitals: From Hype to Implementation end TOMORROW ⏰

Save $400 before it's too late 👇

📍 Toronto | 24–25 September 2026

Most hospitals are piloting AI. Very few are scaling it. Join the leaders who are actually making it happen — with real-world lessons from:

🏥 Health Canada
🏥 CIHI
🏥 Alberta Health Services
🏥 The Mount Sinai Health System
🏥 Unity Health
🏥 Humber River Health
🏥 Horizon Health Network
🏥 Island Health
🏥 North York General Hospital
🏥 Trillium Health Partners
🏥 CIUSSS West-Central Montreal

Two days of real case studies, practical frameworks, and a hands-on workshop to take AI from pilot to system-wide impact. No theory. No hype. 💡

🏆 Platinum Sponsor: Medtronic
📰 Exclusive Media Partner: Canadian Healthcare Technology
🤝 Supported by: CAN Health Network

🎟️ Grab your ticket now — link in bio!

01/07/2026

🚀 The Certified AI in Communications Boot Camp is coming to Dubai — for the first time ever.

📍 21–22 October 2026, Dubai, UAE

After sold-out editions in New York, Vancouver, and Zurich, this hands-on two-day Boot Camp is built for comms, PR, corporate affairs, and marketing leaders who need to use AI with confidence — without losing trust, judgment, or brand voice.

🎓 Walk away with a Certificate of Attendance from McMaster University's Master of Communications Management Executive Education program. Day two is a full capstone workshop with Alex Sévigny, PhD, APR — you'll build your own CustomGPT or Copilot-style assistant by the end.

🎤 Hear from comms leaders at: ✔️ Spotify ✔️ Google ✔️ talabat ✔️ du ✔️ Amazon Saudi Arabia ✔️ Papa John's GCC (PJP Investments Group)

Only 70 seats — kept small so it stays hands-on.

💰 Save $600 when you book before Thursday, 16 July 2026.

🔗 Link in bio to register.

30/06/2026

Our most popular webinar is back! 🚀

🤖 AI Search and GEO for Communicators returns on July 30th.

AI search is changing how reputations are formed and compared — and communications teams now have a direct role in shaping how AI tools describe their organisation. This practical, hands-on session shows you how. 👇

✅ Understand how AI search works and how it differs from traditional Google search
✅ Create a clear, AI-ready source of truth for your organisation
✅ Identify the key questions people ask AI about your category
✅ Test how your organisation appears across AI tools and close the gaps
✅ Walk away with a practical plan to improve visibility, trust, and accuracy in AI search

⏰ Discounted tickets are available until July 24th — save $200 with early-bird pricing!

📅 Date: July 30th, 10:00 AM – 4:00 PM (Eastern Time, US & Canada)
💻 Format: Online Webinar

🔗 Registration link in BIO

26/06/2026

Hello from the Crisis Communications Boot Camp Australia! 🇦🇺

Two incredible days of practical learning, inspiring conversations, and meaningful connections with communications and corporate affairs leaders from across Australia and beyond.

From crisis leadership and reputation management to AI, misinformation, and hands-on crisis planning, it's been an amazing opportunity to learn from world-class experts and one another.

Thank you to our fantastic speakers and engaged delegates for making this experience so memorable!

09/06/2026

Registration is OPEN — and the Boot Camp is coming to Australia for the very first time!

After sold-out editions in Chicago, Miami, New York, Los Angeles, Vancouver, Calgary, Brussels & Zurich… the Certified AI in Communications Boot Camp is landing in Sydney! 🙌

📍 Sydney
📅 12–13 November 2026
💰 Early bird tickets on sale now — save A$600!

The world's leading practical AI training for comms professionals is finally here. No hype. No theory. Just real skills you can use from day one.

In just 2 days you'll learn how to:
⚡ Lead AI adoption in your organisation
⚡ Build AI-powered comms workflows
⚡ Navigate deepfakes & misinformation risks
⚡ Develop governance frameworks that actually work

Plus — walk away with a certificate from McMaster University 🎓

Spots are limited. Don't miss your chance to be part of the very first Australian edition!

👇

🔗 Link in bio to register & grab your early bird ticket!

05/06/2026

Day 1 of the AI in Communications Boot Camp Calgary is done. And this city absolutely delivered. 🙌

A room full of senior communicators rolling up their sleeves and getting real about AI — not the hype, the actual work.

Today we heard from voices at Discord, Intel, UBC, CIFAR, San Francisco State University, and more. The conversations were sharp, the sessions were hands-on, and the energy was electric.

A few moments that stuck with us:
💡 AI bias starts before the algorithm — it starts in the prompt
🎙️ Executive voice is human. AI just helps you find it faster.
🔥 Crisis simulations with synthetic audiences? Game-changing.
📊 Your comms data has stories in it. AI helps you hear them.

Day 2 tomorrow. Full-day workshop. Let's go. 👊

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