P World

P. is an international creative agency changing reality through events, tv shows and branding. T. +38925111350 [email protected] www.thepworld.com

09/10/2026

Day 2 of the AI in Communications Boot Camp Miami is underway at The LAB Miami! 🌴

Day 1 was all about moving AI from experiments to real, responsible implementation, with insights from leaders at Amazon, Yale School of Medicine, Wikimedia Foundation, DHL and Columbia University.

Today is a full-day hands-on workshop, so delegates leave with a practical roadmap they can use right away.

Thank you to our speakers and delegates! 🙏

29/09/2026

🌺 For the first time, the Crisis Communications Boot Camp is coming to Hawaii.

After New York, Miami, Chicago, Austin, Salt Lake City and LA, we're taking it to Honolulu on 22–23 February 2027, at the 'Alohilani Resort Waikiki Beach.

You'll hear from Stanford University, Ben & Jerry's, Edelman, IBM, USA Gymnastics, Walmart, the Metropolitan Police Department and the University of Georgia.

Over two days, you'll learn how to own the first 60 minutes of a crisis, when to speak and when to stay silent, how to defend against deepfakes and disinformation, how to keep your people aligned on the worst day, and how to rebuild trust and prove your impact to leadership.

Day 2 is where you practice. A full-day hands-on workshop with social media response drills, mock media interviews and a high-stakes press conference simulation. You leave with ten crisis strategies and a crisis plan that has already been tested.

Super Early-Bird: save US$600 until Friday, 30 October 2026.
👉 See link in BIO for more info.

28/09/2026

🚀 Registration is open — Marketing Kingdom Malta 6 is back!

11 March 2027 · Malta

This year's line-up: FOREO, TUI, Samsung, Virgin Media O2, Copy Or Die, National Highways, Coolr, Snack Gusto & MADE IT 🎤

💶 Super Early-Bird from EUR 499 — book by 27 Nov 2026
👥 Group discounts available

Link in bio to register 👆

25/09/2026

AI in Hospitals: From Hype to Implementation, that's a wrap! 🏥🤖

Canada's first-ever event focused exclusively on implementing AI in hospitals brought 19 speakers and healthcare leaders from across the country to Toronto for two days. We talked about what actually works, what's holding hospitals back, and how to move AI from pilots to real patient impact.

Thank you to our speakers, our delegates, our Platinum Sponsor Medtronic Canada and our partner and Canadian Healthcare Texhnology.💙

17/09/2026

Day 2 of the Certified AI in Communications Boot Camp for the Public Sector is live in Ottawa 🇨🇦

Communicators are spending the day with Dr. Alex Sévigny (Professor of Communications Management, McMaster University) for a hands-on workshop — "From Prompt to Public Trust: Practical AI for Public Sector Communicators." On the agenda: structured prompting labs, data-to-insight exercises, a governance and risk clinic, and 30-day action plans to take back to their teams.

The day also brought insights from Dino Delic (Head of Data-Driven Communications, Meltwater) and Lisa Zhao (Lead, Canadian Public Sector, Meltwater) on why AI can't fix a structure problem on its own.

16/09/2026

Day 1 in Ottawa: done. 🇨🇦✅

Public sector communicators spent the day tackling the real question — how do you move fast on AI without losing public trust?

Governance, ethics, privacy, prompting, and a fireside chat on where AI regulation in Canada is headed — all in one room.

Huge thanks to today's speakers for bringing the real talk, not the theory. 🙌

Day 2 = full hands-on workshop. Let's go. 👇📸

12/08/2026

🌺 Big news: the Crisis Communications Boot Camp is coming to Hawaii for the first time ever — 50 editions in, and this is the one-time-only Honolulu edition.

📍 Honolulu, Hawaii 📅 22–23 February 2027

Learn how to take control in the first 60 minutes of a crisis, lead with confidence under pressure, and leave with a stress-tested crisis plan ready to use.

Pre-registration is open now — early registrants save $200. Limited places, and this edition won't repeat. 🚨

Link in bio to pre-register 🔗

PublicRelations

06/08/2026

"The biggest obstacle to AI adoption in hospitals isn't the technology." 🏥

That's the consensus from 5 health system leaders speaking ahead of AI in Hospitals: From Hype to Implementation (Toronto, Sept 24–25).

The real blockers? Trust. Governance. Workflow. Change management.

Swipe through to hear from Zach Kilburn (Horizon Health Network), Kathy Malas (CIUSSS West Central Montreal), Kevin Bernard & Maisie Cheung (Medtronic Canada), and Nihal Haque (University of Toronto). 👉

Full article — link in bio.

04/08/2026

For the first time ever, get certified in AI for Communications — right here in Singapore. 🇸🇬🎓

The Certified AI for Communicators Training Course is making its Asia debut, and it's the only edition running on this continent in 2026. This isn't a webinar or a one-off workshop — it's an executive certification from McMaster University's Master of Communications Management Executive Education program.

📅 16–17 November 2026
📍 Concorde Hotel, Singapore
🎓 Certified by McMaster University
🎤 Led by Alex Sévigny, PhD, APR — CPRS Chief National Accreditation Examiner

Built exclusively for senior PR, corporate affairs and comms leaders ready to move past AI experimentation into real implementation: workflows, governance, AI agents, content systems and reputation management.

Seats are intentionally limited to keep it small, sharp and interactive — this one won't come around again this year.

Book now and save $600.

30/07/2026

She spent years chasing sources for the Miami Herald's Pulitzer-winning Panama Papers investigation. Now she advises companies through crises, litigation, and M&A from the other side of the phone call.

Debora Lima, Managing Director at Sensei Advisory, shares what journalism taught her about organizations under pressure — swipe for 5 lessons every crisis communicator should know.

She's leading a hands-on crisis tabletop workshop at the Crisis Communications Boot Camp in Austin, October 15-16 at The Cathedral ATX. Link in bio for the full interview.

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