Nina's is a specialist Food & Beverage focused consultancy, helping UK & European Food & Beverage brands become established in the Middle East. Our tools for success include:
-Competitor analysis of the market & key stakeholders
-Investment calculator
-Sales presentation with UAE focus
-Distributor & Retail pairing assessment
-Value chain formation by SKU
-Strategic annual mapping
-Annual promoti
onal plan across all platforms
-Budget ex*****on
-Structured sampling plan & ex*****on in stores & online
-Weekly calls with leading stakeholders
-Quarterly business reviews to reset mutually aligned SMART objectives
-Access to a supplier network built over 20 years
-Access to a customer base built over 40 years
-Compliance tracking
"Helen, Nina's Founder, is an expert in the UAE with a proven track record in the Food and Drinks industry, having lived there for over 20 years. From possessing local knowledge of the retail & foodservice landscape and associated contacts to other challenges you might face like cultural differences. Helen, personally, has an optimistic can-do mentality, confident and willing to responsibly deal with any task/problem, as they often arise and are difficult to manage from abroad. Besides all of her professional expertise, Helen lights up the room when she enters, concluding a great face for your brand locally. We recently grew Rude Health exponentially with new direct strategic partners both in retail and foodservice, if you want to build your brand locally Nina's is there to help grow it with you, sustainably". Romy Brackel - Senior International Account Manager, Rude Health
"If you are looking to turbocharge your brand and break into the Middle East market, then look no further than Helen. She has been instrumental in the growth of Re:Nourish in this region and an absolute pleasure to work with. Her knowledge and network is second to none but more importantly she cares about the details & your brand".
