East End Foods has over 40 years experience as a leading supplier and innovator in the UK Indian food market, with an annual turnover of over £180 million. We are trusted suppliers of high quality ethnic foods to a wide range of markets from our progressive plant in the West Midlands, at the centre of the national distribution network. Over 80% of Asian independents stock East End's range as well
as all the major UK multiples. We achieve consistently high standards because:
We are now successfully pioneering the reduction of pesticides - and aflatoxins to levels below detection
Our paprika is free of artificial food colour
Commitment to continual new product development - on-going market research means we are one of the foremost new product innovators in the sector
Internationally sourced products - personal visits by our Directors to overseas suppliers ensure high quality selection
Huge - 1250 - range of stock - with at least 98% availability
Fast, dependable delivery service - with a modern transport fleet
Investment in technology - to provide a superior service to our customers. Our new, £6m plant opened February 2005 with state of the art machinery and technology
Anticipation of market trends - promoting the development of excellent products to meet demands of the modern consumer - our outstanding range of authentic convenience foods is based on interpretations of up-to-date marketing information
Dedication to safety and hygiene concerns - we have EFSIS and BRC accreditation
Wide product range - we have over 1250 lines sourced from around the globe. We also act as distribution agents for some of the prominent names in the Indian food industry. PURITY, QUALITY AND VALUE
We are leading suppliers of Asian food in the UK and European market for nearly four decades. The evolution of our business is based on satisfying needs of the consumer with a superior quality product. Our success is attributed to the philosophy of the founders - Wouhra Brothers, who believe in innovation, honesty and team work. Our focus on the changing needs of our customers has led to achieving phenomenal growth by delivering beyond the expectations. Its our endeavor to increase the consumer base for Asian foods in the European market by strengthening our existing distribution network and sourcing our raw materials from globally reputed and trusted suppliers who we consider our partners for growth. We are committed to ethical business practices and complying with the strict laws and regulations that govern food production. We strongly adhere to health and safety standards for the industry we operate in and continually improve our business services to deliver food products with highest level of safety.
