Chef Nouel Catis

Chef Nouel Catis Discover the magic behind our culinary journey. To brave a novel idea is to find yourself greatly rewarded by the beast in you called inspiration.

Our passion for flavor alchemy, driven by innovation and a profound understanding of regional palates, allows us to create signature desserts and pastry menus that become million-dollar sensations. Mostly a self-taught pastry artist, I continuously seek to push boundaries and do things the way most chefs wouldn't. I have written my first baking book, Nouel's Nifty Chic Baking, in the hope of bringing original ideas to impress - possibly ones that will inspire you to think outside of the box and lead your own path.

A year ago, fragrance met flavour. Marking the anniversary of my collaboration with CPL Aromas Arabia for Beautyworld, w...
02/10/2026

A year ago, fragrance met flavour.

Marking the anniversary of my collaboration with CPL Aromas Arabia for Beautyworld, where we explored the beautiful intersection of scent, taste and creativity.

A special collaboration I’m proud to look back on and one that continues to inspire how I think about flavour beyond the plate. And I made sure I sparingly use my perfume so it lasts as long as it does.

Filipino bakers are turning up the heat and it’s happening in different corners of the world. 🇵🇭As far as my memory serv...
19/09/2026

Filipino bakers are turning up the heat and it’s happening in different corners of the world. 🇵🇭

As far as my memory serves me, KORA BAKERY was one of the first Filipino-inspired bakeries that caught my eye online, bringing Filipino flavours and stories to New York City in a fresh, contemporary way.

Then came Panadera Bakery in London, making waves on social media and showing how something as familiar as pandesal could find a whole new audience.

Now, the movement is reaching even farther down to Melbourne with panaderia.serai where another generation of Filipino bakers is putting our flavours, breads and baking culture on the map.

Back home, Panaderya Toyo represents another exciting new wave taking the Filipino bakery forward through creativity and innovation.

And here in Dubai, we at Breadwinner Bakehouse are proud to be part of that movement.

For us, it’s about going far beyond what many grew up knowing simply as the everyday Filipino merienda. These breads carry memories, culture and identity. By reimagining them with better ingredients, new techniques and a contemporary point of view, we want to give Filipino breads an even stronger identity and a place on the international bakery stage.

From Manila to New York, London, Melbourne and Dubai, something exciting is rising. 🇵🇭🌍

What Filipino bakeries around the world should we be talking about and getting inspired by?

Tag them below. I’d love to discover them.

16/09/2026

Yay! We finally read in the news summer is officially ending on the 23rd 😅 - so sharing this clip on how we’re getting busy innovating for The Sweet Life by Chef Nouel Catis - have you heard of an Ambrosia before? Let me know!

Here is a little purple present for you to try over the weekend. And let me know what you think. It’s always fun reimagi...
10/09/2026

Here is a little purple present for you to try over the weekend. And let me know what you think. It’s always fun reimagining classic recipes such as a French Madeleine.

09/09/2026

I blame my mom for my passion for baking. 🤎

That passion took me to New York to study artisanal breads, into baking for clients with an Arabic twist, and eventually to saying YES when JP Anglo asked me to create a panaderia concept together.

Now we’re testing new recipes at Breadwinner Bakehouse and this BBQ pandesal pizza is already a favorite. 🍕

What would you like to see us bake next?

It was this time of the year when I applied for an inflight chef position at Etihad Airways. I grew tired of working in ...
06/09/2026

It was this time of the year when I applied for an inflight chef position at Etihad Airways. I grew tired of working in hotels and needed to see more of the world. I was asked: “do you know how to cook?” To which I replied “I am a pastry chef but sure I can fry an egg”. The rest was history. I flew for 5 years. It was one of the most incredible moments in my career. I cooked for celebrities, royalties and dignitaries. But the longing for that dream to whip up the best desserts and connections returned. Clipped my wings and the rest of that time brought me to where I am today. Are you one of those people who used to fly and have now lived their other dream?

01/09/2026

It’s another start of the week for us at Breadwinner Bakehouse ! 8am to 8pm, Tuesday to Sunday - we’re preparing Filipino breads you’ve missed or are curious to try! Delivering within Dubai. Simply send us a WhatsApp message at this number: 056 261 0046

25/08/2026

Experienced this wonderful spread by Simy Mathews at Khadak | Dubai in celebration of Onam 🌼

Onam is one of Kerala’s most cherished festivals: a celebration of homecoming, harvest, abundance, and togetherness. And what better way to experience it than through an Onam Sadya, the traditional vegetarian feast served on a banana leaf, bringing together an incredible variety of dishes, flavours, textures, and traditions (the non-veg option was equally delish).

Such a beautiful reminder of how food carries culture and brings people together. Happy Onam!

30/05/2026

It’s almost 8 and it’s past dinner time…. You know it’s time for my fudge cookies by 😋 head down to Talabat! We’re open from 11am til 10pm daily.

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Trade Center 1
Dubai

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