25/04/2026
A face I remember from a while back at this years Definitive Champagne Tasting.
Some of the most rewarding work in brand leadership comes when two businesses with genuine shared values come together in a way that feels authentic.
As one of the former Brand Head’s and Brand Director’s for Alpine Cars UK, I had the pleasure of helping support the 2023 collaboration between Alpine and Champagne Barons de Rothschild — bringing together two iconic French houses connected by craftsmanship, heritage, precision and a contemporary sense of elegance.
Launched in early 2023, the partnership marked another important step in Alpine’s continued brand evolution, blending performance, design and lifestyle credentials with one of France’s most respected luxury names.
For Alpine, it was an opportunity to reinforce that performance and emotion can sit naturally alongside refinement and lifestyle. For Champagne Barons de Rothschild, it created a connection with innovation, modern luxury and a new audience.
Successful partnerships are never just about logos or launch moments. They depend on clear strategy, aligned ex*****on, market relevance, customer experience and strong storytelling to create real impact.
I’m proud to have played a role in shaping this partnership for the UK market during my time leading the brand, and supporting a collaboration that reflected Alpine’s growing ambition in 2023 and beyond.
The strongest brand partnerships don’t feel forced — they feel naturally aligned.
MarketingLeadership Alpine UKBusiness
