19/10/2026
I get asked about supplying cafés and whether I’m looking for more stockists. The answer is yes… but I’m very particular 😝
Surely more cafés means more sales, right? Well yes… but there’s a bit more to it than that 💜
Pogo Espresso was the first café to stock my goodies. He took a chance on me! So if a café around the corner asks me to supply them too, I’m going to think about how that affects his business.
There’s no point me getting excited about another order if I’m taking sales away from someone I already work with. That doesn’t sit right with me.
And yep, that means I’ve disappointed people by saying no. I know my desserts would look lovely in your cabinet, but I have to look after the people already stocking them too!
It’s the same reason I won’t supply another café in Heathcote. Empire South is already there, and I’m mindful of that when enquiries come in.
I’m a small business working with other small businesses. These are people’s livelihoods, so I choose with intention and care for each café. We’re working together, and I want it to work for both of us 💜
Now, have stockists come and gone? Yep! That’s normal. Some have closed, others have gone with cheaper, more mass-produced products.
And look, I can’t compete with a factory. I’m one person in a kitchen, making your goodies from scratch. No packet mixes, and despite what my cooking list sometimes expects of me, I’m not a robot 🤣
I’ve also stopped supplying cafés because they didn’t pay on time. Yep, that happens too! I have ingredients to pay for and a family to feed. Getting paid for my work is pretty important.
So there’s a bit more behind those decisions than whether I can squeeze another batch into the week.
The businesses backing me have helped get my goodies out into your hands, and I don’t take that lightly. I want them to do well too. That’s part of looking after my little Dessert Nerd community 💜
