30/08/2026
I’ve been thinking about the word expensive lately.
Because people aren’t afraid to tell a small business owner when they think something is too expensive.
But my brain immediately goes...
Expensive compared to what?
Sometimes I think we’re comparing apples with oranges.
I’ve had people think a handmade slice is expensive when it costs around the same as a coffee.
Now, coffee is life and nobody is taking away my long black. 😂 But I’ll happily pay for a shot of coffee and hot water without questioning what the beans and water actually cost.
Then there’s the supermarket comparison.
Yes, you can buy a packet of cookies at the supermarket for less than handmade cookies.
But have you ever read the ingredient list?
Because I have…..
Some are bloody LONG. Ingredients most of us can’t pronounce, have never had in our kitchen and aren’t even needed to make a cookie.
Compare that to the ones I make with butter, sugar, flour, eggs, vanilla, salt and chocolate.
They’re both cookies, but are we really comparing the same thing?
And here’s what I really want people to think about...
Why do we feel the need to even tell a small business owner that they’re too expensive?
We don’t get to the supermarket checkout and tell the cashier the groceries are too expensive. We either buy them or we don’t.
But with small business, we seem comfortable telling the person who actually made something that we think they’re charging too much.
What are we really saying?
That their ingredients aren’t worth it? Their knowledge isn’t worth it?
Their time isn’t worth it?
Because if you don’t expect to work for free, why should they?
So many small business owners work longer hours than they ever did in a “normal” job, often for less money. And we’re watching small businesses close their doors everywhere.
I’m not saying you have to buy something you can’t afford or shop small every time.
I’m just asking you to think before telling a small business owner they’re too expensive.
Choosing not to buy something is completely okay.
Telling someone their work isn’t worth the price is something else entirely.
Sometimes the kindest thing you can do is ..
Just don’t say it. 💜