14/10/2024
After working with multiple designers and engaging in thorough discussions, we have finally created a logo that we are truly satisfied with. This logo not only represents the brand identity of Sweet Beings but also reflects the feelings we want to share with each of our customers.
The five circles symbolize our five classic macaron flavors, and the warm tones represent the warmth, harmony, and love we hope to bring through our desserts. These circles are connected to one another, symbolizing the relationship between Sweet Beings and our customers. When you gift our desserts to someone special, that sweetness deepens the bond between you. The small gap in the circles, along with the smile-like curve beneath the logo, reflects our hope that whether you share our desserts with a loved one or enjoy them alone, they will bring you both cherished memories and a smile.
Do you have a dessert shop that holds a special place in your heart? What makes it so memorable to you?
Is it the taste of the dessert, or the moments shared with someone special?
The original mission of Sweet Beings is to help you create those kinds of memories—bringing love, happiness, and smiles. Even if you’re enjoying our desserts on your own, we hope they will bring you the same joy and sweetness.
經過多次設計師的尋找與討論,我們終於設計出了一個滿意的Logo。這個Logo不僅代表了Sweet Beings的品牌形象,也傳遞了我們想帶給每位客人的感受。
五個圓象徵我們的五款經典馬卡龍口味,溫暖的色調代表了我們希望透過甜點帶來的溫暖、和諧與愛。這些圓相互連結,象徵著Sweet Beings與客人之間的關係,以及當你將甜點送給重要的人時,這份甜蜜能使彼此的連結更加緊密,圓的缺角在搭配Logo下方如同微笑的弧線,象徵著我們希望每一位客人在品嚐甜點時,無論是與摯愛共享,還是獨自享用,我們的甜點都能為你帶來美好的回憶和笑容。
你心中是否有一家無法取代的甜點店?那家店讓你印象深刻的原因是什麼?
你懷念的是那一口甜點,還是與重要的人共度的時光?
Sweet Beings的創立初衷,就是希望我們的甜點能幫助你創造這樣的回憶,帶來愛與幸福。即使是獨自享用,我們的甜點也能為你帶來同樣的幸福與笑容。