I Am Grounded

I Am Grounded I am upcycled coffee fruit superfood bar, that socially empowers coffee farmers to fight waste.

The wholefood snack we couldn’t find. So we made it. 👋We wanted something that delivered more than a quick sugar hit. So...
24/08/2026

The wholefood snack we couldn’t find. So we made it. 👋

We wanted something that delivered more than a quick sugar hit. Something with real ingredients, serious crunch and functional nutrition that could keep up with breakfast, busy workdays and life around training.

So we created our Superfruit Clusters, made in small batches in Brisbane with organic oats, cashews, pepitas, coconut, activated buckwheat and natural caffeine from upcycled coffee fruit.

⚡ Banana Coconut for morning movement and clean energy
💪 Choc Crunch for recovery and focus

More than 200 bags are already out in the wild, and we’ve been completely blown away by your feedback and support these last 4 weeks.

Haven’t tried them yet? Get both flavours for $16 and find your favourite.

Shop via the link in our bio 💙

20/08/2026

This morning was so much fun at River To Rooftop run, raising awareness and money for women’s legal services QLD. A much needed cause and of course got to caffeinate some of the runners who faced the 1000 step climbing challenge! Thank you for having us!

10/08/2026

When you’re training for an Ironman and your partner asks you for a fit check. I don’t remember signing up to be a content creator and also a sponsored athlete of my own brand 🤣

08/08/2026

Exciting morning of movement and connection thanks to Katie Dall Re., Dr. Hydrate The Running Company - Newstead and Toby's Estate Coffee Roasters

July has been a busy one! 🧪☕️We’re so lucky to have a test kitchen where we can tinker, experiment and play around with ...
28/07/2026

July has been a busy one! 🧪☕️

We’re so lucky to have a test kitchen where we can tinker, experiment and play around with new products and innovations. While our new drink line is ticking along, we’re always thinking a few years ahead about what could come next.

This month we’ve been playing with something a little different: savoury flavours. Think umami, balance and, perhaps surprisingly, coffee fruit tasting just as delicious in savoury products as it does in sweet ones.

We also hear you loud and clear on two old favourites. Salted Caramel and Lemon & Coconut are still two of our most requested SUPR Bar flavours, so we’re working on potentially bringing them back for some limited drops. They were always incredibly popular and tended to disappear pretty quickly when we made them. 👀

Another request we keep hearing is for a caffeine-free bar or cluster.

Natural energy is at the heart of what we do, but it’s got us thinking about the other side of performance too: rest and recovery. Could there be a sleep bar in our future? Or another way we could use coffee fruit without the caffeine?

This is where we’d genuinely love your input.

Would you buy a caffeine-free bar or cluster? Want Salted Caramel or Lemon & Coconut back? Intrigued by something for sleep or recovery? Or have a completely different idea?

Throw it in the comments. We genuinely read these, and what you tell us helps shape what we tinker with next. 🤎

Caffeine is everywhere in endurance sport. But could it work harder for us? ☕🏃‍♀️Walk through any race expo or stand on ...
27/07/2026

Caffeine is everywhere in endurance sport. But could it work harder for us? ☕🏃‍♀️

Walk through any race expo or stand on the start line and you’ll see it. Caffeinated gels. Chews. Gummies. Drinks.

There’s a good reason for that. Caffeine is one of the most researched legal performance aids available, helping athletes stay focused and making hard efforts feel just that little bit easier.

But here’s what we don’t hear enough about…

Every hard training session and race creates oxidative stress. While caffeine can help your performance, it doesn’t help your body deal with that stress on its own.

That’s why we’ve always been fascinated by coffee fruit.

Not the bean. The bright red fruit that grows around it.

Unlike isolated synthetic caffeine, coffee fruit naturally contains both caffeine and polyphenol antioxidants. It’s how nature packaged it from the start.

It’s also why we’ve built I Am Grounded around this incredible ingredient. Not because it’s trendy, but because we believe performance nutrition should do more than just give you a hit of energy.

Fuel your performance. Support your recovery. Make every ingredient count.

Have you ever heard of coffee fruit before? 🍒☕

24/07/2026

Time to lock in I guess? 😤😤

I almost didn’t post this.Not because the expo went badly.But because it felt vulnerable to admit that it got to me.When...
13/07/2026

I almost didn’t post this.
Not because the expo went badly.
But because it felt vulnerable to admit that it got to me.
When you see a brand online, you usually see the wins. The sold out products. The new retailers. The exciting announcements.
What you don’t often see are the weekends where you question everything.
This market hurt.
We didn’t cover our costs.
I drove home crying.
I wondered if we’d made the wrong decision.
But after sitting with it for a day, I realised I’d been measuring the wrong thing.
Our new Superfruit Clusters almost sold out.
People came back for more.
People bought both flavours.
People told us they couldn’t stop eating them.
Maybe that matters more than one bad market.
Building something different is strange. Most people don’t know what coffee fruit is. Most people don’t understand functional snacks until they try them.
That’s okay.
We’re playing a long game.
And if there’s one thing this weekend reminded me of, it’s that the people around you matter just as much as the numbers.
To everyone who stopped for a sample, bought a bar, shared a kind word, or simply kept believing in what we’re building... thank you❤️

03/07/2026

Now available on our website! Caffeinated crunchy bites for post training, endurance exercise and days at work. 1 bag =1 cup of coffee. Head to iamgrounded.co for more!

03/07/2026

Simple and easy energising breakfast for a long work day ahead ⚡️Clusters launching today on our website!

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Brisbane, QLD

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