You know, the dish that is a little bit indulgent, comforting and enjoyed by all. If your family is anything like mine, the kids will be hanging around the kitchen waiting with anticipation for dinner time. Food creates memories by bringing people together, be it for lively conversation or an intimate rendezvous. In my experience only food that can be shared is able to spark genuine, authentic mom
ents between people. Pizza has stood the test of time for this reason. It is what my family calls “A Love Food”. Every pizza tells a story and it is this special quality that has always fuelled the passion for my work. The future is bright for Della Rosa Traditional Fresh FoodsTM. We are embarking on new territory with our products exporting internationally. We are the first company in the Asia-Pacific region to supply pizza to mainland China and we are thrilled to know we are bringing an authentic Italian experience to the tables of our Asian neighbours. We are constantly developing new flavours, new textures and keeping up with global trends. Our manufacturing capacity is extremely advanced enabling us to tailor our products to the particular tastes and buying behaviours of the consumer in each region we trade. In fact, this is exactly what we do for every single one of our customers. It is our point of difference and it is enabling us to compete, and succeed, in an environment which favours low-cost production. Pizza should be shared by everyone and more importantly, enjoyed by everyone. In only 5 years, we have stock on shelves in Woolworths, Coles, IGA, Foodworks, Ritchies and Drake’s Supermarkets and we are thrilled to be in partnership with airlines and numerous hotels and restaurants. The strength of the Della RosaTM company is to see opportunity and adapt accordingly. True to our innovative nature, we have extended our range of products to include specialty breads such as Naan and Chapati and we look forward to a future where Della RosaTM is a major contender in the Indian food market. The dramatic growth of Della RosaTM can be attributed to many factors but primarily it is because we are a family business. One of the great benefits of partnering with us is that you can expect to receive genuine care and personalised service. We engage with our customers, enter into mutually beneficial partnerships and invest in them for the long term. Our company will never compromise on quality. We choose to top our pizza with fresh Australian produce, and we source our ingredients locally, first and foremost because they are absolutely the best in the world. You might have thought our tomato sauce was straight out of Italy, but no. We have found the best tomato sauce and it is in rural Victoria. We are proudly Australian owned and made, but the instinct to source the best ingredients for cooking – this is the Italian way. Our suppliers are trusted, dedicated and reliable which means we can ensure minimal supply volatility and the costs saved as a result, flow down the chain.
