12/10/2026
Last week Ethan and Andrea were invited to Sprouts Farmers Market's beautiful new HQ in Phoenix for a sampling. A range of employees, from executives to buyers and store managers (a.k.a. 'Sprouties'), came past to try some freshly squeezed Dracula Citrus blood orange juice. As always, the product was well received, with our team answering questions on the many health benefits of the variety and how they relate directly to that dramatic deep red colour you'll find in the fruit.
On the surface, this is a fun way to introduce a product that's available in their stores. But samplings like this offer so much more for retailers and produce providers. It's a chance to ask questions and learn about product benefits directly from the source. It brings an in-store experience to HQ. It shows what's coming to shelves and connects people with the product and the reasons why one variety is chosen over another. That knowledge flows down the line to store level and informs the decisions that matter most.
Sprouts is another example of the many retailers we're extremely proud to work with. They understand how important these connections are.
Thanks for having us. We had a ball and we loved meeting every Sproutie who came past for some juice. 🍊🩸
