21/07/2024
Good morning everyone.
I came up with the Larrikin Rum idea at the celebration of the 50th Anniversary of my dad putting the polar bear on the Bundy bottle. I realised then that Diageo were at best half-hearted in their support of you, the thousands of bottle collectors, the best product advocates I have ever met, and I wanted to do better for you.
Bundy Bottle collectors have shrunk alarmingly in number over the years, and I want to help bring value to your Bundy collections while promoting Larrikin Rum. I would like to help you reconnect with your friends and fellow collectors with a treasure hunt competition.
We have hundreds of numbered Banana Bender bottles to sell and offer as prizes.
I signed dozens of bottles, caps and memorabilia at the 50th Anniversary event and want to reward the collectors who thought my signature was important to them. I want to connect with them and am happy to give them two bottles of Larrikin Rum if they can post an image of their merchandise with my signature or initials on it, on the Larrikin Rum page!
To make the competition rewarding for you, I am happy to offer you a pack of two numbered Larrikin Rum bottles delivered to your home for $100 if you produce the lead to the collector. That’s a great deal for you if you want to connect with old acquaintances, like the taste of the Larrikin and are happy to buy two bottles to enjoy.
Three people really stood out that day and I want to do something special for them. I will send two bottles and a full merchandise pack of two shirts, two hats, a picnic blanket and a cooler bag to;
• The good sort who baled me up in the queue, and told me what needed to be fixed,
• The sculptor whose bundy bear I signed, and
• The other good sort who asked me to sign over her heart, so she could have it inked in later.
As well as sending two bottles of Larrikin Rum for $100 to the Larrikin who found them.
I hope this is a rallying call for you to reconnect with your friends and fellow bottle collectors, to find the merchandise I signed and to give some value to it, and add value to your fantastic bottle collections.
I want your advice on how to build Larrikin Rum, and sponsoring a competition to help you reconnect is the first step.
In the next few weeks, I will send out a straw poll to get your reaction to the labels, the drop bear, and most of all the taste of Larrikin Rum. I want to do my best for you and hope you will help me help you.
For now, find an old mate with something that has my signature on it and earn two cost price bottles delivered to your door.
Good treasure hunting!
Best wishes
Brett McMahon