Cooee Merinos

13/02/2026

5 month old ram lambs coming along nicely. Great shape and depth with skins to match.

26/10/2025

AWI shouldn’t be dragging us back - it should be leading us forward.

We need:
🔹 Collaboration with partners like MLA
🔹 Clear direction on global standards and traceability
🔹 Board leadership that’s strategic, focused, and future-ready

If you want a board that represents all growers, not just entrenched interests - I’d be honoured to have your support and your vote.

Let’s take wool forward - together.

17/10/2025

The wool industry is in crisis — fragmented, shrinking, and too often stuck in the past. If AWI is to stay relevant, it needs real change, starting with the board. That’s why I’m standing for election as an AWI director in the 2025 AWI General Meeting.

Contrary to what the AWI Board Nomination Committee has concluded, I do bring much needed experience from farm to fabric — I understand what growers face, but I also know what’s needed to connect our beautiful bio-fibre to modern markets, and how to back that with strategic science. As the only non-wool grower candidate, and the only one with a serious track record in wool innovation, I believe AWI needs to narrow its focus and get serious about generating real results and constructive change for all growers.

My priorities are clear:
1️⃣ Wool harvesting innovation – real breakthroughs to reduce shearing costs.
2️⃣ Sheep health and welfare – practical progress on parasite control and ending the need for mulesing.
3️⃣ Growing demand – stronger advocacy for wool’s natural, environmental and wellness strengths around the world.

We also need to fix the board composition – it’s far too narrow, and not representative of the skills our industry needs or AWI’s scope of business operations. How can any skills-based board renewal process for a strategic innovation company with global remit, from farm to fabric, recommend a board composition of 6 current wool growers for a 7 person board? Why would the former Chairman and the current Chairman be arguing against non-wool grower board membership?

And we must reject any move to restrict board size, which only protects the status quo and is designed to reduce the scope for renewal. How can it be in the interests of good governance to reduce the ability of a board to supplement its skill levels and scope of experience if that is reasonably required?

And it’s well past time for AWI to be a better strategic collaborator, especially with MLA, and to start thinking strategically about the future — not resolutely advancing us into the past

If you believe the industry deserves stronger leadership and sharper focus, I’d be honoured to have your vote and your support to reject the motion to restrict board size.

07/10/2025

We have postponed our ram sale. Please contact me on for further information.

08/09/2025

Due to incoming wether we have had to cancel the open day. Please contact me for appointment to come and have a look.

05/09/2025

03/09/2025

01/09/2025

01/09/2025

27/08/2025

13/08/2025

Check out our upcoming Ram Sales!

SRS® member Studs are proud to have sales coming up from August to October 2025. We recommend visiting each studs website or social media for further details. Then be sure to attend as many studs as possible to expand your flock.