Mawarra Genetics

14/10/2026

Steve Chapman, Southern Livestock Manager at JBS Australia, continues his view on the US market, discussing how the current job in Australia is driven by capacity, not just demand.

Steve sees the next 2–3 years as positive, but with a US rebuild and visa cycles ending on the horizon.

What's the biggest unknown for your operation? 👇

13/10/2026

What an incredible opportunity for both the current and next generation of Hereford breeders over the next two days at Wirruna Poll Herefords.

We wish Ian, Diney and family every success.

Our littlest boss, out in the paddock scribing for Dad during school holidays while the embryo calves had their photos taken for the Wirruna Poll Herefords Dispersal Sale!

Just 2 more sleeps, Sale starts at 9am both days.
Offering 646 lots.
237 x 3-9 yr Cows – with calf at foot
171 x ‘V’ Heifers – with calf at foot
194 x ‘W’ Heifers – unjoined
31 x Embryo calves – on PH Recip Dam
13 Bulls – used Wirruna Sires

Pre Sale inspections from 1-5pm tomorrow!

An incredible opportunity not to be missed! ⭐️

07/10/2026

Steve Chapman, Southern Livestock Manager at JBS Australia, discusses the significant beef shortage in the US, prices and the fact that the US has not yet entered a rebuilding phase.

Hear Steve’s insights on whether these conditions will continue to impact the Australian market.

30/09/2026

As producers, we’re often referred to as “price takers”. But there are opportunities to have some control by breeding the right stock, at the right time, for the right people.

Morgan Davies, Senior Livestock Agent at Elders, shares his perspective on understanding your market and making the most of those opportunities.

23/09/2026

Having the ability to pivot is crucial.

Every season is different, and producers need to make decisions based on the conditions in front of them.

As Morgan Davies, Senior Livestock Agent at Elders, explains, knowing your options and being prepared to act early is key.

17/09/2026

It’s been a huge couple of weeks across our properties, with plenty happening as we head into Spring 🌱

• An extensive AI and joining program at both Holbrook and Traralgon, including implanting embryos
• Our first Spring Sale
• Peter and Deanne have made the move to ‘Moorak’ and are settling into their new home
• A great season across both properties, with silage and hay production to begin as Spring progresses

16/09/2026

Looking ahead, what traits, specifications and genetic trends will shape future breeding decisions?

Hear from Steve Chapman, Southern Livestock Manager at JBS Australia, as he shares his insights on what’s coming to the forefront and what producers should consider when making breeding decisions.

09/09/2026

From a finance and risk management perspective, what makes a beef or agricultural business resilient and profitable?

Hear from Angus Gidley-Baird, Senior Animal Protein Analyst at Rabobank, as he shares insights on understanding profitability, managing risk and building long-term success.

Every business is different, and success starts with understanding what works for your individual operation.

02/09/2026

Thank you to everyone who supported our first Spring Bull Sale!

We’re incredibly grateful for the support we received on Monday and sincerely thank everyone who purchased and got behind the sale. We truly appreciate the confidence shown in our program.

31/08/2026

A reminder that the gates are open, with the sale commencing at 1pm via AuctionsPlus.

We look forward to welcoming you and wish everyone the best of luck.