23/07/2026
Anyone read this load of nonsense from the Melbourne Jounalist for The Age?
The piece, in case you missed it, written by journalist James Panichi, attempted, unsuccessfully, to make the unmakeable case for why Melbourne’s claim to the coffee crown was “demonstrably false [and] has been willed into existence by marketing spivs”.
Panichi described Melbourne’s coffee as ranging from “unpleasant to the utterly undrinkable”, dismissed our addiction as hype, our passion as pretension.
He also had the gall to argue that Tuscan airport coffee from a paper cup is superior to a finely balanced Melbourne latte. It wasn’t even the legendary standup at the bar espresso that Italiy is known for, rather the equivalent of a 7-11 automatic coffee machine coffee.
If this is what someone enjoys, that’s fine. But it doesn’t discredit all the great work Australian 🇦🇺 roasters, businesses and cafes have created over the last 50 years - all pioneered ironically by immigrant Italians 🇮🇹
The opinion piece was so off that even The Age had to publish an apology challenging the post truth error.
This guy 😂
James guarantees you will absolutely love the quality and freshness of Bay Beans award winning coffee beans for your coffee machine, plunger or filter.
