The Kraken

Named after a sea beast of myth and legend, The Kraken Rum is bold, rich, black and smooth.

The Kraken Rum takes its name from the mythical sea beast which is said to have wreaked havoc with tall ships and rum-running vessels throughout history. To that end, the result of a night out with The Kraken rum is said to be similar to the experiences of those sailors who have gone eye-to-eye and toe-to-tentacle with the giant creature- They are happy to have survived and are looking forward to

ROUND TWO. While the smooth taste of The Kraken rum certainly lends itself to be enjoyed as a sipping rum, it also works well as a key ingredient in a number of rum-based cocktails such as the traditional Kraken & Cola or Kraken Ginger Beer!

24/01/2026

A legendary Aussie Day BBQ starts with best mates, great eats, and a cooler full of Kraken.

Bold flavour built for long weekends and longer stories.
Fire up the grill. Unleash the Kraken.

16/01/2026

When the sun strikes hard, Kraken strikes back.

Crisp. Stormy. Fearlessly refreshing.

01/01/2026

Summon the spirit of the islands.

Kraken unleashes tropical heat and legendary rum flavour, no passport required.
Bold refreshment from the deep. 🌴⚡

31/12/2025

New Year’s Resolution: Unleash more. Fear less.

Ring in the new year with Kraken Black Spiced Rum & Cola or Kraken Black Spiced Rum & Dry: the perfect duo for legendary celebrations.
Here’s to a wilder year ahead. ✨⚓

26/12/2025

Boxing Day: the calm after the festive storm.

Reach for a Kraken Black Spiced Rum & Cola and drift into recovery mode with bold, effortless flavour.
Smooth sailing begins here.

23/12/2025

Christmas tastes legendary with Kraken.

Unleash a cold Kraken Caribbean Punch or a Kraken Black Spiced Rum & Cola and let the bold flavours carry you through festive season.🖤🎄

18/12/2025

Wherever summer takes you, Kraken delivers legendary refreshment at every turn.
Bold flavour. Cold can. Endless chaos to conquer.

12/12/2025

Summer has been summoned, and The Beast answers.

Crack open a Kraken Black Spiced Rum & Cola and unleash legendary flavour built for scorching days and long nights.

28/08/2025

The legend is spreading, and exclusive Kraken x PHIBS tees are surfacing in AS Colour stores across Australia.

Perth. Adelaide. Melbourne. Brisbane. This Saturday, August 30, step inside and claim your free limited-edition piece of wearable art.

Each store has a limited drop of Kraken x PHIBS collab tees - plus two one-of-a-kind mural tees, hand-painted live by PHIBS at the Kraken x PHIBS event.

First in, will be best dressed. Beware, we don’t expect them to last long.

13/08/2025

Missed your shot on snagging a legendary PHIBS tee this weekend?

Cut the FOMO. As the demand was so high, we’ve dropped the limited-edition PHIBS x Kraken tees online.

Hit the link in our bio and shop now. They’ll be gone fast.

09/08/2025

One day only. One hour left.

Come and get your free tee custom designed tagged by , crack open a Kraken, and dance along to our DJ.

📍AS Colour Newtown. Until 4pm.

31/07/2025

Join us on 09.08.25.

We’re bringing streetwear and street art to life together like never before 🤝

Address

Newtown, NSW
2042

Website

http://www.krakenrum.com/

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