21/08/2026
The Australian Wine Market
In recent times, there’s been a lot said about our beloved Australian wine market, and with the recent decline of beautiful iconic beer brands like Boag’s falling over, it always seems there’s a new story just around the corner — and in fact, there pretty much always is!
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The Australian market is the ninth-largest and eighth-most attractive wine market in the world, according to the IWSR. It is the Australian wine sector’s largest single market, accounting for 40 per cent of total sales, and also our most accessible.
There’s been talk about a decline in sales and interest in wine, and when you look at the data, both internationally and locally, it shows very small declines of around 1%, which is absolutely tiny.
When you couple that with a broader interest in many categories, you start to understand the picture a little better. There are cocktails, low-alcohol, non-alcoholic, pre-mixed drinks, natural wines and so on.
So generally, it’s still super strong, and from what we see on a daily basis, the love is still absolutely well and truly there.
Local Wines, at Home and Abroad
Our export sales are great, and we’ve just recently sent a shipment of our “The Prince” range of wines to Hong Kong, while our domestic sales are as strong as ever.
So when you’re out and about, always be sure to support local products as much as possible. Continue to mix it up, share the love and, most of all, enjoy in moderation with family and friends.
Here are some offers on our own locally produced wines. They are currently being enjoyed around the country on the Cirque du Soleil national circuit, and if you haven’t yet seen the show, then do — it’s the very best one yet! Link in bio
https://mailchi.mp/vinobambino.com.au/winecart-news-9075219-jrdzasozg9-10347685?e=9968d9b245
