NEU DRINK

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NEU DRINK SPORTS DRINK INSPIRED VODKA. NO BUBBLES.
*ELECTROBLEND TECHNOLOGY*
FIND YOUR NEAREST STOCKIST - 18+ ONLY

Our idea of a perfect day?Work hard, rest harder, finish with something Neu🪭⭐👛
16/10/2026

Our idea of a perfect day?

Work hard, rest harder, finish with something Neu🪭⭐👛

Calling all Neubies👀 Seen the cans around but not sure what’s inside? We’ve broken it all down for you.
15/10/2026

Calling all Neubies👀

Seen the cans around but not sure what’s inside? We’ve broken it all down for you.

13/10/2026

Out with the old, in with the Neu⭐

The boys are sharing what they've been trying lately👯

Your turn, what's your Neuest habit?

You’ve been drinking it. Now you can own a piece of it⭐Our first run sold out in weeks, and today we’re in 120+ stores, ...
12/10/2026

You’ve been drinking it. Now you can own a piece of it⭐

Our first run sold out in weeks, and today we’re in 120+ stores, including 20 Dan Murphy’s. With US spirits RTDs up 14% in 2025, the category is moving fast, and so are we⭐

Register your interest here: https://www.birchal.com/company/neudrink

Always consider the general CSF risk warning and offer document before investing.

Roses are red, Passionfruit's gold, no bubbles in sight, and it's ice cold🧊🫧🫦
08/10/2026

Roses are red, Passionfruit's gold, no bubbles in sight, and it's ice cold🧊🫧🫦

06/10/2026

This is your chance to own a piece of NEU, Australia’s first sports-drink-inspired vodka premix: no bubbles, made with our own Electroblend Technology.

The first run sold out in weeks. Australia couldn’t get enough. The category is moving fast, and so are we. We want to lead it, and we’re inviting shareholders to join us. Expressions of interest are now open on Birchal.

Vodka premixes had a reputation: fizzy, sweet and bloating. Australians put up with them. So we built NEU: a sports drink-inspired vodka premix. No bubbles and with our own Electroblend Technology, our own blend of mineral salts to shape a smoother, more balanced taste. Smoother, lighter, more balanced. 99 calories, low sugar, gluten free.

We launched in December. The first production run was meant to last the summer. They lasted weeks.

Behind it are four founders with close to 90 years in drinks and hospitality between them. They’ve helped shape some of the biggest names in the business, including Aperol, Guzman y Gomez, Coca-Cola, BWS, Diageo and AB InBev. Those were other people’s brands. This one is theirs.

And the timing isn’t luck. In the US, sports-drink-inspired vodka already has its own category name, Vodka-ade, and it took off fast: spirits RTDs grew 14% last year, and one Vodka-ade brand sold 500,000 cases in about 100 days. Australia is next. NEU is already on the shelf.

Some quick stats since the launch of NEU:
- 120+ stores
- 20 Dan Murphy’s
- Four founders, close to 90 years in drinks
- US spirits RTDs up 14% in 2025

Register your interest. Free, a minute, and you read the offer document before the public 👉 hit the link in our bio.

Always consider the general CSF risk warning and offer document before investing.

Sports drink inspired vodka? You heard right.Neu is Australia's first sports drink inspired vodka with no bubbles. Clean...
05/10/2026

Sports drink inspired vodka? You heard right.

Neu is Australia's first sports drink inspired vodka with no bubbles. Clean, crisp and refreshingly easy to drink🚀

I spy with my little eye everyone's Neu favourite 🤭
02/10/2026

I spy with my little eye everyone's Neu favourite 🤭

The Neu kid on the block💜🧡
01/10/2026

The Neu kid on the block💜🧡

The usual, please 💛Find Neu near you. Link in bio.
26/09/2026

The usual, please 💛

Find Neu near you. Link in bio.

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North Bondi, NSW

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