12/05/2025
Are all the different meat labels getting you confused?
There are that many different “types” of meat these days that makes you wonder… shouldn’t meat just be REAL meat. Now unfortunately, I’m probably about to confuse you even more.
In Australia, grass fed doesn’t 100% guarantee you that the animals have only ever been fed grass. I hope for your sake that they have been but this is why we don’t classify ourselves as grass fed.
Legally speaking, farmers are allowed to give the cattle grain for 89 days prior to processing and still call it grass fed. This is where the “grass fed & finished” label comes into play. It was brought in to hopefully clear up any doubt for consumers that were concerned.
But, that still doesn’t rule out that the cattle weren’t given grain in the paddock. Which is why we classify ourselves as pasture raised, because we want full transparency with our customers.
Pasture raised means that our cattle are predominately raised on grass but are allowed to have access to grain. The reason we label our meat this way, is because if we ever ended up in a major weather event or have things go wrong on the farm, we can give supplement feeds to our cattle to help them through the tough times, which will keep them healthy and strong.
In doing this, we can keep our promise to our customers all while keeping our herd happy & healthy all year round.
