17/08/2026
Every business has a story. Ours began with a simple question...
**What if Tasmania's wallabies were seen as a valuable, sustainable food resource instead of a pest?**
Thirty years ago, that idea wasn't popular. Wallaby wasn't found in supermarkets or on restaurant menus, and many people couldn't imagine eating it.
But with a vision, a lot of determination, and a belief in producing food from the animals that naturally belong here, Lenah was born.
In this blog, John shares the personal story behind Lenah—how one conversation with a Tasmanian farmer changed the course of his career, why he left his dream job to start the business, and how that original vision continues to guide everything we do today.
It's a story about sustainability, resilience, and celebrating one of Tasmania's truly unique foods.
We'd love you to have a read.
Can I tell you my story (well the bit to do with Lenah anyway, the rest you don’t want to hear, especially the sordid bits). I’m a 5th generation beef producer and an Agricultural Science graduate. I’ve worked in the cattle and sheep industries from the NT, through Qld and NSW down to here...