SoulPops

10/06/2025

Last week I grabbed a Cherry Ripe for a nostalgic little treat… and immediately did a double take. Had I actually grabbed a mini version?! It turns out Cadbury have quietly reduced the size from 52g to 44g.
Why? They’re pointing to the Australian Government’s Healthy Food Partnership targets—as if a smaller portion makes a chocolate bar “healthier.”

C’mon Cadbury… you’re a confectionery company! Let’s be honest:
This isn’t about health—it’s about profit margin and a little trick called shrinkflation.
This is when a product gets smaller, but the price doesn’t. It’s everywhere right now, especially in chocolate.

One of the biggest reasons for this is the cost of cacao.
Every Soulpop is 76% cacao, and in just two years, we’ve seen the price of our core ingredient rise by over 250%.

And if the big players are feeling it, you can imagine what it’s like for small-batch, handcrafted makers like us.

At SoulPops, we’ve spent the last year riding out the storm—holding onto our quality, our portion size, and our values.
We’ve refused to shrink what we offer or cheapen our ingredients, because we believe in making cacao that actually nourishes, not just fills a spot on the shelf.

But the truth is, the numbers no longer add up. Rather than compromise what SoulPops stands for, we’ve made the tough call to pause the business, for now.

This wasn’t an easy decision. SoulPops has been a labour of love from day one. It’s brought us so much joy, connection, creativity—and you’ve all been a huge part of that.

We’re proud of what we built.
Proud that we never cut corners.
And so grateful for every one of you who supported us with your purchases, messages, feedback, and love.

We’re stepping back now to reassess, reflect, and explore what might be next.
Maybe this is the end of this chapter. Or maybe it’s just a turning point. Either way, we’re not rushing.

Thank you for being part of our journey.
Thank you for choosing real food, real flavour, and real values.
And thank you for loving SoulPops.

With all our cacao-covered hearts,
Lon, Nat, Bree and Gerry.
###x

10/04/2025

🧠✨ Did you know your gut and your brain are besties?

We’ve just shared a new blog on the SoulPops website all about the gut-brain connection—aka how your gut health can impact your mental health. (Yes, really. Your gut isn’t just about digestion—it’s kind of a big deal.)

💡 Fun fact: around 90% of your serotonin (your “feel good” hormone) is made in the gut, not the brain. Wild, right?

In the blog, we cover:
🌱 What the gut-brain axis is
🌱 How your gut affects your mood, focus, and stress levels
🌱 Signs your gut might need some love
🌱 Easy tips to help your gut (and your mind) feel better

And of course, we may mention cacao once or twice 😉 (Spoiler alert: it’s naturally high in fibre and perfect for some gut-friendly sipping.)

🧡 Check out the full blog here: https://soulpops.com.au/blogs/news-soulblog/the-gut-brain-connection-and-mental-health
Because when you feel good on the inside, it shows on the outside.

Discover how gut health affects mental well-being. Learn about the gut-brain axis and how SoulPops Cacao, with only 3 natural ingredients, can support a healthy gut and enhance mental clarity. Boost your mood with our delicious, fibre-rich, cacao snacks.

01/04/2025

What’s your favourite smoothie recipe? Of course our number one ingredient is cacao, but we do love adding some other delicious superfoods too! Swipe through to see some of our top picks 😍

If you haven’t tried adding cacao to your smoothie yet, today is the perfect time to grab some of our pre chopped pure cacao. It’s perfect for a hot drink, cooking and smoothies, plus we have a special CHOPPED bundle on sale now 🤎

24/03/2025

Traditional Easter chocolate is cute and all...
but it’s basically sugar in a bunny costume 🐰
This year, why not try the good stuff, and take 20% off at the checkout as a gift from us 😍

Rich, smooth, and delicious, our cacao is the perfect alternative to the usual high sugar Easter treats.
✅ Naturally sweetened
✅ Packed with cacao’s feel-good magic
✅ Tastes indulgent but is actually good for you!

Whether you’re after our famous SoulPops for your cacao on the go needs, or a pouch of our delicious pre-chopped pure 100% organic Ceremonial grade cacao, you will find all you need and more on our website. Whilst you’re there, don’t forget to check out our bundles and special offers too!

Easter is just around the corner, so be sure to get your orders in now for on time delivery! 🐰🐣🤎

https://soulpops.com.au/collections/bundles

17/03/2025

Have you visited yet? Located in the heart of Pomona, the shelves are overflowing with goodness. You will be sure to fulfill your wholesome shopping list here! Whether you’re after local produce, organic ingredients, gourmet goodies, health products or unique gift ideas, this beautiful little grocer has you covered. Be sure to pop in if ever you’re in the area!

And don’t forget to grab some SoulPops whilst you’re there 😂

12/03/2025

We have something special for you! 🤎 Before it becomes Pops, our cacao is CHOPPED and we are excited to offer you this delicious bundle of pure cacao goodness.
Purchase a 500g bag of our Ceremonial cacao and we will throw in a handy whisk (pink, of course!) AND two SoulPops for FREE 😍
Our chopped cacao is perfect for cacao ceremonies (and remember, a ceremony can be just for you!) and it is also delicious in smoothies and cooking. Some even use it as a beauty product 💅💄
Jump online now before our whisks are whisked away! 😍🤎

10/03/2025

Cheeky little carousel that will make you laugh and teach you something about SoulPops 😍😂

13/02/2025

Before Pops, our cacao is CHOPPED! 😍 Would you like to get your hands on the most delicious, 100% pure ceremonial grade, finely chopped organic cacao? What a mouthful, and a scrumptious one at that 😂
Head to our website to grab yourself a bag (or two!) today. It’s the perfect Valentine’s gift to yourself 😍

11/02/2025

You won’t find any nasties in our Pops! Whether you’re a honey fan or a maple lover, each flavour only contains THREE natural ingredients 😍 Cacao, honey and cinnamon OR Cacao, maple and agave. Better still, all of our ingredients are organic (except the honey!) and we hand craft every single Pop right here on the Sunshine Coast, Australia.
It’s an honour to share the magic of cacao with you 😍🤎