Crumble Charms

Crumble Charms Snacks that taste like they came with a love letter đź’Ś
Pretty, lower in sugar & made to charm
Find us in cafés & retail stores
🍫 Shop online ↓

Oh how she’s grown 🥹Younger me wouldn’t care about stock shortages or mistakes. She would just think this is the coolest...
01/03/2026

Oh how she’s grown 🥹

Younger me wouldn’t care about stock shortages or mistakes. She would just think this is the coolest thing in the world ♥️🍫

20/01/2026

This flavour flew under the radar for a while. Now it’s quickly becoming one of our favourite flavours!

Dark chocolate. Bright orange. Soft vanilla marshmallow.
If you know, you know. 🍊

People see a product.They don’t always see the years behind it.These caramellos started in my home kitchen in 2012; made...
15/01/2026

People see a product.
They don’t always see the years behind it.

These caramellos started in my home kitchen in 2012; made for friends, family, and anyone who would eat them.

By 2015, cafés were asking for them.
Then came packaging, shelf life, sizing, fillings, shapes, textures… and a lot of learning the hard way.

Nothing here was rushed.
Nothing here was trend-led.
Just quiet iteration, obsession, and refining until it actually held up.

Over a decade in the making.
Apparently I don’t know how to let a recipe go.

🤎

14/01/2026

Everyone loves the finished product.
This is the part we stare at all day.

Packaging, repetition, chocolate ASMR…
oddly satisfying and somehow still exciting after all this time.

If this relaxed you, you’re our kind of person 🫶

24/12/2025

i’ve had the bars for a while now,
but i hadn’t shared them properly yet.

i care a lot about how things look and feel.
sometimes too much 🤍

the boxes finally arrived,
and now our bars get to exist the way they were meant to.

I didn’t expect a chocolate brand to teach me anything…but somewhere between product launches, flopped batches, and figu...
16/11/2025

I didn’t expect a chocolate brand to teach me anything…but somewhere between product launches, flopped batches, and figuring things out the long way, I realised:

Every lesson was basically pushing me back to myself. The real me; the layered, imperfect, quirky, “sometimes too much but always honest” me.

Learning to trust myself.
Letting go of being perfect.
Celebrating the weird bits.
Finding calm in chaos.
And realising I don’t have to shrink to fit in;
not in business, not in life, not anywhere.

Everything I make has layers. Turns out, so do I. And building this brand taught me to actually like all of them.

If you’ve ever felt like the quirky one, the odd one, or the one who doesn’t fit the aesthetic…same. This one’s for us ✨

26/10/2025

we’ve been busy.
busy and covered in chocolate

Let me tell you about the time I said yes to a “game-changing” contract…and ended up working my ass off for almost nothi...
23/07/2025

Let me tell you about the time I said yes to a “game-changing” contract…and ended up working my ass off for almost nothing.

Initially margins were thin, but manageable.
Then chocolate prices jumped 400%, overheads crept up, and suddenly every order felt like a punch in the gut.

More volume didn’t mean more money, it meant more pressure, more hours, and less time for the vision I actually cared about.

I tried to renegotiate. No luck.
So I made the painful decision to walk away.
It was the moment I stopped building other people’s empires and started prioritizing mine.

Here’s what that mistake taught me:
→ Don’t price with hope.
→ Growth isn’t worth it if it burns you out.
→ Say no faster next time.

Swipe through for the full story (yes, it stings, but I’m better for it) ♥️

Address

Kings Park
Sydney, NSW
2148

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