If & When

If & When If & When life gives you lemons, preserve them.

More good news from NYC. Chef Loraine introduces us to a bright summer marinade for salmon: pineapple and our Rosehips C...
20/06/2026

More good news from NYC. Chef Loraine introduces us to a bright summer marinade for salmon: pineapple and our Rosehips Coriander Preserved Meyer Lemon.

Chef, shall we send your mother a jar so she doesn’t steal yours?!






Cristina  and our Moroccan blend have a long-standing relationship - her riff on a decade-old New York Times’ recipe for...
18/06/2026

Cristina and our Moroccan blend have a long-standing relationship - her riff on a decade-old New York Times’ recipe for couscous with dried apricots and pistachios bears the stamp of her culinary personality and talent as a graphic designer - the instinct to dig below the surface and add what’s missing.

Preserved Meyer Lemon is a shapeshifter. No one may know it’s in your cooking unless you tell them, but they’ll taste how it transforms a recipe, and miss it when it’s gone.





Steve Hartz is a professional cheesecake specialist and crouton legend in Northern California. He’s that guy who bakes f...
12/06/2026

Steve Hartz is a professional cheesecake specialist and crouton legend in Northern California. He’s that guy who bakes for bakeries and restaurants, and we love him for it.

Steve put our Rosehips Preserved Meyer 🍋 to work in his lemon crinkle cookie recipe, and now we love him even more. And the cookies! Bright, chewy and snow-dusted.

Recipe link in bio.
hartz




03/06/2026

What did you make?

A cheese plate and charcuterie board. But we just spread the Rosehips Preserved Meyer Lemon on crackers and called it lunch.

📸: Black Goat - ash surface ripened soft cheese - a recommended pairing by for our Rosehips Preserved Lemon, a tangy, floral, salty accompaniement




31/05/2026

Uptown Chunk baked a batch of lemon cookies with our Preserved Meyer Lemon Paste. We ate them at an 8 am photoshoot because they’re THAT good and…life is short.

Crispy on the outside and soft and gooey on the inside are what give Uptown’s New York style cookies its edge.
Ann, the owner/baker/cookie master, uses all-natural ingredients to make these marvels herself.

Will the pop-up become a permanent item? Only the baker knows. We’re just delighted to be in the mix.





Tech drama in three acts. L.K. What happened to free shipping for 2 jars? I didn’t order.Us: Thank you for letting us kn...
22/05/2026

Tech drama in three acts.

L.K. What happened to free shipping for 2 jars? I didn’t order.
Us: Thank you for letting us know, we fixed the glitch.
L.K.: Website still glitching.

Us: We tried fixing it again. We tested it, but if you still run into trouble, we will deduct the shipping cost from your order.
L.K.: I would’ve ordered 2, but the site froze.
Us: Do you want to add another jar?

L.K.: Yes. Add another jar. Can you send recipes?
Us: Yes, recipe cards are included with every order, and you can find more at the link in our bio🍋
L.K.: Thank you for your great service.
Us: Our pleasure.

16/05/2026

Fish tacos with a secret weapon in the batter.🍋

prepares a version of ’s fried fish — and reached for our Preserved Meyer Lemon Paste for the depth and brightness you can’t get from salt and lemon juice alone.

We’ll take it.

umamibomb

Butcher, baker, fishmonger, tastemaker. Our one-and-done batch of Rosemary Preserved Meyer Lemon is landing at  in Richm...
15/05/2026

Butcher, baker, fishmonger, tastemaker. Our one-and-done batch of Rosemary Preserved Meyer Lemon is landing at in Richmond, Va.; and in California at in Forestville and in Santa Monica.

and online at loveifandwhen.com

14/05/2026

Stir Fry with Rosehips Preserved Meyer Lemon Marinade

Want a formula for better flavor? Marinate your protein. Pick your veg. Add aromatics. Heat a neutral oil. Stir-fry, baby, stir fry.

We sourced fresh duck from a local farm. Patted the pieces dry. Applied the thinnest coating of Rosehips Preserved Meyer Lemon about 30-60 minutes before cooking, while the meat came to room temperature.
Preserved Lemon gets the party started — a meat tenderizer and flavor enhancer.

Our Rosehips blend is herbaceous and floral, a staunch character that stands up to fowl while taking the edge off.

Rice bran oil works its magic — get it crackling hot, remove any excess liquid from the duck and sear it 60-90 seconds a side. When pieces start to balloon and the edges brown (but don’t burn), flip. Taste for texture.

Drain cooked duck on a paper towel while you heat aromatics in the same pan. We’re partial to ginger and garlic. Lots. Once fragrant, add your veg. We chose snap peas and red peppers for color and crunch (and that’s what was in the fridge). Quick, high-heat flash fry.

Toss the duck back in to combine. Taste. Add a pinch of Chinese Five Spice if you’re a fan.

09/05/2026

🍋Happy Mother’s Day weekend to all the parents who make the journey memorable.

Address

Sydney, NSW

Alerts

Be the first to know and let us send you an email when If & When posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to If & When:

Featured

Share