Pops By Launch

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Australia
Thomastown , VIC
Pops By Launch

Frozen alcoholic cocktail pops, crafted in Melbourne for modern celebrations. Real spirits. Refined flavors. Smooth sorbet texture. Dairy-free & vegan.

Custom POP collaboration available.
18+only. Drink responsibly We supply our pops to a wide range of events, including engagement parties, hens' celebrations, weddings, birthdays, pool parties, Christmas gatherings and corporate functions. We also offer individual boxes-because everyone deserves to have pops ready in their freezer. Beyond private celebrations, Pops By Launch has featured at major cultural and entertainment events, including comedy festivals and Arts Centre Melbourne festivals. Our pops have also been proudly stocked and supported by theatres, cinemas, restaurants, clubs, pubs, bottle shops, bowling clubs, ice creameries and art centers. New: Customized pops for events and brands
We now offer a customization service for events, corporate gifting and brand activations-including personalized labels and tailored flavor selections-allowing our pops to become part of your story, not just the menu. At their heart, our pops are about hospitality and entertaining. We've carefully balanced alcohol content with a refined sorbet texture to deliver a smooth, elegant experience. This isn't an ice-and-spirit novelty-it's a sophisticated yet beautiful frozen cocktail, designed to feel perfectly at home at any occasion.

11/10/2026

Sherry’s honest mistake, and a very real moment from the packing day while the cold chain driver was waiting🤣

One box somehow made it all the way through packing without its flavour label.

Sherry:“what should we do Ethan?”
Me answered with an attitude:“I don’t know…what do you think?”😩

Her solution: 5xDaiquiri, ask for a refund when you receive this box, we forgot to label it 😞

Honestly, pretty good PR instincts and customer service, especially when I’m the one paying for the refund😳

No staging. No content planning. Just another day at Pops By Launch.

04/10/2026

Spring is here 🍃 We know we have been a little quite on socials lately…maybe a little too lazy🫣

But behind the scenes, we’ve been busy testing, tweaking and refining our pops-improving the flavour, texture and all the little details.

Now the weather is warming up, production is getting underway again. Fresh lime are being cut, pops are heading into freezer, and we genuinely think they’re tasting better than before 🍋‍🟩 🥶 Summer we’re coming for you.

26/02/2026

Created for MECCA - our first custom POP project💕. We loved bringing this beautiful design to life, from fresh production to the final frozen pops. A proud milestone for Pops By Launch. Custom POP collaborations are now open, Made In Melbourne.

02/02/2026

Fresh strawberry | Real spirits

Our Strawberry Daiquiri pops are smooth, refreshing, and seriously delicious.

Keen to try them? Let us know :)
18+Ony. Consume alcohol responsibly

17/10/2025

Bon Appètit.

14/10/2025

Just us, falling back into summer mode. Cocktail in hand of course!

12/03/2025

Oh hello there. Are you new here? If so, welcome. We are La POPS, your new friend in the freezer. We endeavour to make long days tastier, sunny days cooler and parties a little unexpected.

06/03/2025

WA and VIC, you are in for some beautiful warm weather over these next few days. If the rumours are true, summer is most definitely hanging around for a while, if you haven’t stocked your freezer, now’s your chance! Easy, delicious, vegan, natural frozen cocktails ready for your consumption.

Address

Thomastown , VIC
3074

Website

http://www.popsbylaunch.com.au/

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