Just after the inauguration of Square Food & Beverage Ltd with a strong commitment to quality & focus on introducing new products for the growing market has introduced its “Ready–to–Eat” snacks brand RUCHI. Within a very short span of time, RUCHI took its place with the proposition of healthy choice to the taste seekers consumers of all ages who had possessed a demand for healthy snacks while ensu
ring the taste of modern snacks. Dedication to health & hygiene production process with mouth-watering innovative products RUCHI cut a unique emerging brand position in the market. Square Food & Beverage Limited, has started its journey in 2000 as a member of Square Group, the leading corporate house in Bangladesh. Within a short span of time, it has been able to create a strong foothold in the market through its quality products and customer services. For its obsession with quality management, the company had obtained the international quality standard ISO 9001 in 2005. Strong commitment to quality, adoption of advanced technology, stress on human resource development, focus on continuous improvement, and introduction of new products for the growing markets have given the company a decisive position in the industry. In 2010, the company achieved ISO 22000 for its food safety management system. More than a decade later, on 1st September 2014, it was reinvented as Square Food & Beverage Ltd. Square Food & Beverage Ltd. has introduced four popular brands in the market namely Radhuni, Ruchi, Chashi, and Chopstick. Radhuni is the flagship brand of the company. Just after its introduction, Radhuni drew the attention of housewives who demanded convenience and time-saving cooking. The product range of Radhuni is enriched with basic spices, ready mixes, cereals & pulse-based products, and edible oil. On the other hand, Ruchi is providing ready-to-eat snacks like Chanachur, Fried Dal, Potato Crackers, Muri, Jhalmuri, Sauce, Ketchup, Jhuribhaja, Chutney, and Pickles. Ruchi has won the heart of the youngsters for its healthy, tasty & innovative groundbreaking products. Chashi is the landmark of those products which are collected directly from the farmers having the indigenous essence and freshness. The latest addition in the brand portfolio is Chopstick, which has been launched with a promise of providing tasty, nutritious, and quality instant noodles in the market. Chopstick Instant Noodles is making a difference in the market as the only tasting salt-free noodles in the category which is specially developed with the health concern of children. The company assures to meet the increasing demand for quality products both at home and abroad. The products with international standards are being exported to 30 countries. Dedication to quality, innovative products, customer service, and reasonable prices has given the company a unique position in the foods business.
