Stella Cidre (cider)

Stella Cidre (cider) The new brew - Stella Cidre

The new brew, Stella Cidre, will weigh in at 4.5 per cent alcohol by volume – brewed in Belgium, exclusively for British drinkers, using jonagold apples.

‘Stella Cidre will prove once and for all that Stella, as a brand, is right up there with other leading brands, such as Coca-Cola, in its ability to reach new customers in new categories,’ said Stuart MacFarlane, president of Stella parent corpo

ration, AB InBev. ‘I hope rivals will be happy that the UK’s No.1 alcoholic drinks brand is moving into this market to bring increased attention to cider.’

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