Roxell

01/09/2026

Your feeding process is complex. Your controller shouldn’t feel like it. Roxell's iQon translates the most demanding feeding operations into a system anyone can run.
Because no two farms are alike. Different houses, different feeding systems, different weighing setups and decades of institutional knowledge that lives in the heads of the people who run them.
iQon is built for exactly that complexity.

But what sets iQon really apart isn’t just what it can handle. It’s how it’s delivered. Every iQon installation is tailor-made. Roxell’s engineers analyse your specific operation, design the optimal process flow, and pre-configure both hardware and software before anything reaches your farm. As a user that means a controller that feels intuitive from day one. As an installer, it means faster and easier commissioning.

Read the whole story here. https://www.roxell.com/references/dirk-van-parijs

27/08/2026

Yesterday, we had the pleasure of celebrating 22 years of successful collaboration between Roxell and Lakmo Homes at an inspiring Innovation Summit, proudly organised by our valued dealer in Sri Lanka.

Bringing together poultry industry professionals from across the region, the summit provided a valuable platform to exchange insights, explore the Roxell concept and reflect on how it has become a widely adopted approach in Sri Lanka.

A special thank you goes to Mr. Palitha, whose dedication, vision and commitment over the past 22 years have helped build Roxell into a trusted and respected brand in Sri Lanka. This remarkable partnership demonstrates the power of long-term collaboration and shared ambition.

Together, we've achieved so much. Here's to continuing to drive innovation, create value, and shape the future of poultry production for many years to come. 🚀🐔

24/08/2026

🌞 Summer may be winding down, but peak performance never takes a season off. Give your farm the advantage of a fully integrated approach that delivers value in every season. At Roxell, we don't just provide products. We deliver complete systems designed to support your operation from every angle.

Whether you're raising poultry or pigs, our 360° portfolio covers every essential aspect of modern livestock farming, helping you stay productive all season long.

✅ Feeding systems
✅ Drinking systems
✅ Nesting solutions
✅ Heating & ventilation
✅ State-of-the-art controllers

From the first day of production to the final stage of growth, Roxell equips you with high-performance, reliable technology.

🎥 Watch how our systems come together in one seamless solution!

12/08/2026

🌑 While everyone looks at the sky, we keep our focus on what happens on the ground.

During a solar eclipse, animals may temporarily change their behaviour as their natural day-and-night cues are disrupted. But while the world outside may briefly feel different, your operation should not have to.

With Roxell you always keep a 360° view on farming excellence, even when the sky changes.

Because consistency matters, whatever happens above us.

06/08/2026

A warm welcome to Abdel Jbeli, who joins us as Area Sales Manager!

With broad international experience in the agricultural and machinery industry across the Middle East and Mediterranean regions, he brings a unique combination of commercial acumen, technical expertise and an international outlook.

His experience and customer-focused approach will play an important role in supporting our growth ambitions and strengthening relationships with customers and distributors across the region.

We're delighted to have him join the team and look forward to the journey ahead.

Welcome aboard, Abdel!

27/07/2026

We are deeply saddened to share the passing of our Sales Director Americas, Mick Whelan.
Mick was a valued member of our Roxell team and will be remembered for his dedication, loyalty, kindness and unwavering positivity.
Our thoughts are with his wife, family, friends, and all those who were fortunate enough to know him.
Rest in peace, Mick. You will be deeply missed, fondly remembered and forever appreciated.

24/07/2026

Feeding has come a long way. From simple pans to smart feeding systems adapted to every farm.
Discover Roxell's complete broiler feeder range.
https://bit.ly/3Rq6SKW

Feeding has come a long way.From simple pans to smart feeding syst...

09/07/2026

Ten months into the role, every leader has a story to tell.
🎥 In this video interview, our Managing Director reflects on the challenges, opportunities and key learnings from the first months leading our organization.
An honest conversation about leadership, navigating change and building momentum in a dynamic business environment.
Watch the full interview here 🎬 https://bit.ly/3ST3Uii

Roxell's Managing Director, Steven Gunst talks about the challenges...

03/07/2026

We're growing and we're looking for talent. Roxell is hiring across three key roles:
- Experienced Buyer: you know your way around procurement and supplier management.
- Product Manager : you turn market insights into products farmers love.
- Software Engineer: you build the solutions that keep Roxell ahead of the curve.
Based in Maldegem, Belgium. Working for a global brand with 60 years of expertise in poultry and pig house equipment.
👉 Sounds like you or someone you know? Check the open positions
at https://roxell.cvw.io/

17/06/2026

Agromove, the Roxell distributor in Peru recently visited our HQ Roxell in Maldegem together with Rico Pollo. Returning back from the VIV Europe exhibition they took the chance to learn about the Vitoo™ feeder pan for rearing broiler breeders.
What is so special about this pan? It automatically delivers feed to day-old chicks.
Next to the tour of the Roxell plant a visit was scheduled to a real live farm as well.
Thank you very much for taking the time and effort to visit us.
𝘙𝘦𝘢𝘭𝘮𝘦𝘯𝘵𝘦 𝘢𝘱𝘳𝘦𝘤𝘪𝘢𝘮𝘰𝘴 𝘴𝘶 𝘤𝘰𝘮𝘱𝘳𝘰𝘮𝘪𝘴𝘰🙏