Crop's Fruit

Crop's Fruit Crop’s is one of the European leaders in the production and distribution of frozen fruits, fruitpurees and fruitcoulis. VAT N° BE 0650 660 459

You can find our products in the frozen fruit department of your supermarket.

Sangria doesn’t have a demand problem. ⁠It has a preparation problem.⁠⁠Everyone loves the idea. Very few people actuall...
28/05/2026

Sangria doesn’t have a demand problem. ⁠
It has a preparation problem.⁠
⁠
Everyone loves the idea. Very few people actually make it. Too much hassle. Too much guesswork. Too many steps. And that’s where it breaks.⁠
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Shoppers don’t walk in looking for ingredients. They walk in with a moment in mind. If it’s not easy to prepare, they move on.⁠
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That’s why retail is shifting: ⁠
from products → to occasions ⁠
from “what do I need?” → “what can I make right now?”⁠
⁠
The winners? Not the ones adding more SKUs. The ones removing friction.⁠
⁠
👉 Curious how this translates into retail & category growth? Check the link: https://www.cropsfruits.com/news/ready-for-sangria-summer

Heading to PLMA?Come talk to us about what a great protein smoothie does look like today, and what is next in the catego...
18/05/2026

Heading to PLMA?

Come talk to us about what a great protein smoothie does look like today, and what is next in the category. If protein smoothies are on your roadmap, our booth is a good place to start the conversation.

See you there!

📍 PLMA Amsterdam - 19/20 May - Hall 6, booth 6.A12
📷 Blue Boost protein smoothie bowl. Recipe via https://www.cropsfruits.com/recipes/blue-boost-protein-smoothie-bowl

Crop’s at PLMA World of Private Label – Amsterdam ✨⁠⁠On May 19 & 20, Crop’s will be exhibiting at the PLMA World of Priv...
11/05/2026

Crop’s at PLMA World of Private Label – Amsterdam ✨⁠
⁠
On May 19 & 20, Crop’s will be exhibiting at the PLMA World of Private Label in Amsterdam, hosted at the RAI.⁠
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This year, we are proud to present a refined portfolio of High Protein innovations, developed across all three Crop’s business units. Our latest recipes combine nutritional excellence, culinary quality and premium private label expertise, answering today’s growing demand for protein-rich food solutions.⁠
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👉 Interested in meeting us at PLMA? Feel free to reach out to schedule an appointment during the show.⁠
⁠
See you in Amsterdam!⁠
📍 RAI Amsterdam⁠
📌 Hall 6 – Booth A12

Plant protein has become the new baseline in smoothies. 🌿 ⁠⁠Protein has moved from a niche add-on to a core value driver...
10/04/2026

Plant protein has become the new baseline in smoothies. 🌿 ⁠
⁠
Protein has moved from a niche add-on to a core value driver. Not because of sports nutrition, but because it has become one of the clearest signals consumers recognise: satiety, balance, and everyday functionality. And that shift is especially visible in smoothies. Adding protein upgrades the proposition from refreshment to breakfast, post-workout option, or functional snack without changing the format.⁠
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At the same time, plant-based expectations have shifted. What used to be driven by intolerance or dietary restriction is now a deliberate choice. Plant proteins are perceived as lighter, more inclusive, and better aligned with modern values. As a result, plant protein is increasingly seen as the default.⁠
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Customers don't ask if protein is included, but how much and which type. Plant-based, lactose-free positioning is becoming an expectation, not a differentiator. That is why protein smoothies today are expected to be functional, yet approachable, inclusive, and familiar, yet clearly upgraded.⁠
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That's the baseline behind our Blue Boost and Red Fuel protein smoothies. Plant protein integrated directly onto frozen fruit, delivering functionality without adding complexity.⁠
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👉 Read what this means for buyers and operators via the link: https://www.cropsfruits.com/news/the-rise-of-functional-food-why-consumers-demand-plant-protein-now

Fusion breakfast of Mediterranean and exotic flavours with our Green Yoghurt Bowl recipe. Super simple to make, but also...
03/04/2026

Fusion breakfast of Mediterranean and exotic flavours with our Green Yoghurt Bowl recipe. Super simple to make, but also great for batch prep.⁠
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Here's how to make it:⁠
1. Add Greek yoghurt to a bowl.⁠
2. Arrange defrosted melon cubes and kiwi slices on top.⁠
3. Add granola.⁠
4. Sprinkle some coconut flakes and drizzle some lime juice on top.⁠
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Perfect as refreshing breakfast, or as snack! 🥝🍈⁠
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Check out the full recipe via the link: https://www.cropsfruits.com/recipes/green-yoghurt-bowl

Adding protein to a smoothie sounds simple. But in frozen smoothies, it really isn't. 🧬 In frozen, protein choice affect...
26/03/2026

Adding protein to a smoothie sounds simple. But in frozen smoothies, it really isn't. 🧬

In frozen, protein choice affects much more than nutrition. It directly influences how a product behaves during processing, freezing and blending — and ultimately the texture and consistency in the cup. For years, whey protein was the obvious solution. It offered high protein density and broad acceptance. But in frozen formats, its limitations become clear: dairy and lactose restrict inclusivity, pellets can soften or clump during freezing and blending, and results can vary depending on equipment and location. On top of that, dairy price volatility adds uncertainty for long‑term planning.

Pea protein behaves differently. It delivers high protein density with less ingredient volume, fits vegan and allergen‑friendly formulations, and remains stable throughout coating, freezing and blending. After evaluating whey, faba bean and pea protein across the full process, pea protein proved to be the most reliable all‑round performer for frozen smoothies. ⭐

Curious to learn more? The full article is available on our website via the link below: https://www.cropsfruits.com/news/why-pea-protein-performs-better-in-smoothies

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Oostrozebeeksestraat 148
Ooigem
8710

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+3256676367

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