09/10/2026
On 27 October, the first international Pure-Plant Conference, organised by WE'RE SMART WORLD, brings together voices from across the food ecosystem at the BMCC in Bruges.
The programme looks at the future of food from very different angles.
Hein Deprez, Founder & Executive Chairman of Greenyard, on the role of fruit and vegetables, innovation and scale in shaping the food system of tomorrow.
Alex Holt, Chief Sustainability Officer at Ahold Delhaize, bringing the retailer perspective on accelerating the transition.
Dr Emily Leeming, nutrition scientist, on nutrition, gut health and what science tells us about eating more plants.
Virgilio Martínez, internationally renowned chef, bringing the perspective of gastronomy and the possibilities of putting plants at the centre of the plate.
Together with other experts, innovators and emerging pure-plant start-ups. They will turn the afternoon into a mix of insights, inspiration and practical ideas to take back to your business.
📍 BMCC, Bruges
📅 27 October 2026
🕜 13:30 – 17:15
👉 Explore the full programme and get your ticket: https://weresmartworld.com/stories/were-smart-1st-global-pure-plant-conference-27-october