14/02/2026
Pompei, an archaeological vineyard is born: organic wine in the park.
A new wine‑growing project is taking shape in the heart of one of the world’s most iconic archaeological sites. At the Archaeological Park of Pompei, a fully integrated winery with a complete production cycle is being established, the result of a public–private partnership that brings together heritage preservation, environmental sustainability and the cultural valorisation of Italian wine. Officially presented on 3 February, the initiative involves the aims to reconstruct a historical, organic viticulture within the archaeological area, integrating wine production, scientific research and the visitor experience.
Gabriel Zuchtriegel, Director of the Park, emphasized the cultural and scientific value of the initiative. Since the 1990s, the Archaeological Park has studied the vineyards of ancient Pompei through botanical research conducted by its internal Applied Research Laboratory, in order to investigate their historical and scientific characteristics, viticultural techniques and, consequently, dietary habits. Since then, various initiatives have been undertaken to enhance the vineyards as a way to tell and reveal different aspects of the ancient city.”
Today, the Park is investing in a broader form of enhancement and protection of the natural heritage, landscape and environment, which are integral elements of the archaeological area. The winery is part of a wider ‘archaeo‑agricultural’ project that also includes other activities, such as the valorisation and cultivation of olive trees and social‑farming initiatives within the ‘social and cultural farm’. In our view, the key to achieving meaningful results for the surrounding territory is the involvement of private partners with specific expertise.
The new winery will be entirely organic and supported by extensive research into traditional vine‑growing and winemaking techniques, in collaboration with Attilio Scienza of the University of Milan. The goal is twofold: to produce authentic, high‑quality wines and to integrate viticulture into the visitor experience of the Archaeological Park, strengthening the connection between history, landscape and material culture.
