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Connect Brand Management Building brands with a sustainable strategic vision.

10/05/2026

A little look back at our weekend at Toronto!

What a weekend connecting with retailers, industry friends, and the incredible brands that make up the CBM portfolio. From familiar favourites to exciting new additions, we loved seeing our brands come to life on the show floor.

A huge thank you to our brand partners, everyone who stopped by our booths, and the CHFA team for another fantastic show.

See you in May!

Exhibitor Spotlight: VAHDAM® India We’re excited to welcome VAHDAM India to the CBM family! Rooted in India’s rich tea...
09/25/2026

Exhibitor Spotlight: VAHDAM® India

We’re excited to welcome VAHDAM India to the CBM family! Rooted in India’s rich tea traditions, the brand offers an expansive collection of teas, herbal infusions and latte mixes featuring ingredients like turmeric, ginger, tulsi, moringa, ashwagandha and chamomile.

With a focus on freshness and responsible sourcing, their teas are sourced directly from renowned gardens across India, handpicked and packaged fresh at the source. Through their TEACH ME initiative, 1% of revenue is directed toward the education of farmers’ children in India.

The lineup includes USDA Organic and Non-GMO Project Verified options, while the brand is also Climate Neutral Certified.

From classic teas to vibrant herbal blends and golden milk lattes, VAHDAM brings centuries-old ingredients into colourful, modern formats made for today’s tea drinker.

Toronto • Booth 2029

Exhibitor Spotlight: The Cultured Coconut The Cultured Coconut packs a lot into a single spoonful. Their coconut-based...
09/25/2026

Exhibitor Spotlight: The Cultured Coconut

The Cultured Coconut packs a lot into a single spoonful. Their coconut-based probiotic is traditionally fermented using milk kefir grains, with more than 40 strains and over four trillion CFUs per tablespoon.

With its naturally tangy flavour, it can be enjoyed straight from the spoon or easily added to foods and drinks.

Made in Nova Scotia, this woman-owned Canadian brand is CDHF Certified, with its concentrated probiotic earning a loyal following well beyond its East Coast roots.

Toronto • Booth 2033

Exhibitor Spotlight: Sober Carpenter Just in time for fall, Sober Carpenter’s limited-edition Oktoberfest puts a non-a...
09/24/2026

Exhibitor Spotlight: Sober Carpenter

Just in time for fall, Sober Carpenter’s limited-edition Oktoberfest puts a non-alcoholic spin on the classic German festival style. This dark Märzen pours a deep amber, with smooth toasted malt and a hint of caramel.

Founded in Quebec by two b**r-loving brothers, Sober Carpenter has grown from home-brewing experiments into an award-winning Canadian non-alcoholic b**r brand, with a lineup spanning IPAs, la**rs, ales and c***r.

And Oktoberfest isn’t the only limited release to look out for. Their New England IPA is also available for a limited time, with a golden haze, notes of citrus and stone fruit, and restrained bitterness.

Toronto • Booth 2026

Exhibitor Spotlight: jack & annie's Jack & Annie’s is bringing even more jackfruit goodness to CHFA Toronto! With jack...
09/24/2026

Exhibitor Spotlight: jack & annie's

Jack & Annie’s is bringing even more jackfruit goodness to CHFA Toronto! With jackfruit always as the first ingredient, the brand transforms this versatile fruit into familiar plant-based favourites.

New to the Canadian lineup are Crispy Fish-Free Fillets and Savory Breakfast Sausage Patties. Made in Canada, the two new additions offer even more ways to bring jackfruit to the table, from a crispy fish-free option to a savoury take on a breakfast classic.

Behind Jack & Annie’s is founder Annie Ryu’s mission to put an underutilized crop to good use while creating additional income opportunities for jackfruit farming families in India. It’s a story that started with an unexpected fruit and has grown into a whole new way of looking at plant-based food.

Toronto • Booth 2017

Exhibitor Spotlight: SANA🇨🇦 Since 2019, Canadian family-owned SANA has been rethinking chocolate with a focus on indul...
09/23/2026

Exhibitor Spotlight: SANA🇨🇦

Since 2019, Canadian family-owned SANA has been rethinking chocolate with a focus on indulgence, balance and ingredients that fit a better-for-you approach. Their lineup of chocolate bites, bars and spreads is made with no added sugar, no palm oil and no preservatives, using monk fruit for sweetness.

The latest addition to the lineup is Pistachio Bites, pairing a milk chocolaty shell with a smooth pistachio centre. With 6g of protein and 3g of fibre per serving, no added sugar and a gluten-free recipe, the new flavour brings one of the biggest current flavour trends to SANA’s signature Bites.

From longtime favourites to new releases, SANA continues to grow its Canadian-made chocolate lineup while staying true to the idea that started it all: creating indulgent treats without the added sugar.

Toronto • Booth 2018

Exhibitor Spotlight: Rawesome Montreal-born Rawesome has been putting its own spin on plant-based indulgence since 201...
09/23/2026

Exhibitor Spotlight: Rawesome

Montreal-born Rawesome has been putting its own spin on plant-based indulgence since 2016, creating gourmet vegan foods made with simple, nourishing whole-food ingredients.

Rawesome was the first to introduce vegan cheesecake and cashew cream cheese to the Quebec market. Since then, the brand has grown beyond its Montreal roots, bringing its rich and creamy take on plant-based foods to customers across Canada.

Vegan and gluten-free, with a focus on organic ingredients and a clean-label approach, Rawesome is putting the spotlight at CHFA on its cultured cashew cream cheese line, now with an improved, even creamier texture.

Toronto • Booth 2032

Exhibitor Spotlight: OG GHEE™ | Vresh Foods We’re excited to welcome OG GHEE to the CBM family!Rooted in 4,000 years ...
09/23/2026

Exhibitor Spotlight: OG GHEE™ | Vresh Foods

We’re excited to welcome OG GHEE to the CBM family!

Rooted in 4,000 years of South Asian culinary tradition, OG GHEE brings traditionally made ghee to the contemporary Canadian kitchen. Made by simmering butter until it caramelizes, their Original Ghee uses butter sourced from Canadian farmers through farmer-owned cooperatives. Alongside the Original, the lineup includes flavour infusions like Herb & Garlic and Chai Spice.

OG GHEE has also partnered with Ontario’s St. Brigid’s Creamery to create an Organic & Grass Fed Ghee made with A2 organic grass-fed Jersey butter.

Heading to CHFA Toronto Conference Day this Friday? OG GHEE founder Vresh Naga will take the Brand School stage for “GHEE ISN’T CLARIFIED BUTTER: Myths, Mislabelling, and What’s Really in Your Jar.” The session will explore misconceptions surrounding ghee, including what distinguishes traditionally made ghee from clarified butter and why those differences matter.

: Friday, September 25 | 4:15–5:00 PM | Room 200A, Automotive Building

BrandSpotlight

Exhibitor Spotlight: Pure-lē Natural Family-owned for four generations, Pure-lē has built a longstanding tradition in ...
09/22/2026

Exhibitor Spotlight: Pure-lē Natural

Family-owned for four generations, Pure-lē has built a longstanding tradition in natural health, with an ongoing focus on research, quality and innovation.

With an extensive range of natural health products, Pure-lē’s lineup spans everything from vitamins and herbal supplements to fibre, probiotics and protein, including favourites like Liquid Greens Chlorophyll and D3+K2.

Pure-lē sources ingredients from around the world, independently verifies their quality, and manufactures its products in-house in Barrie, Ontario. Their Canadian facility operates under GMP standards and is Kosher and Organic certified.

Toronto • Booth 2024

Exhibitor Spotlight: Naty For more than 30 years, Swedish-born Naty has been rethinking everyday hygiene products with...
09/22/2026

Exhibitor Spotlight: Naty

For more than 30 years, Swedish-born Naty has been rethinking everyday hygiene products with a focus on plant-based materials, skin safety and more sustainable choices.

Their BioEmbrace diapers continue that approach with certified 100% plant-based materials against baby’s skin, breathable softness and up to 12 hours of leak protection, along with practical features including a wetness indicator.

Naty is also a Certified B Corporation, reflecting the brand’s longstanding commitment to social and environmental responsibility, transparency and accountability.

Beyond baby care, Naty’s range also extends into feminine care.

Toronto • Booth 2033

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