Kneada

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Kneada Hey, I’m Molly. After running my own baking business for the past 10 years I have learnt A LOT. Kneada recipe, Kneada guide, or Kneada hand? Let’s get into it 💜

I help bakers sell and succeed with easy resources, recipes & guides 🤗

I spent 10 years growing my own baking business, now I’m here to help you do the same (but make it WAY easier) 🌼 What started as a bit of fun in my parents home kitchen eventually turned into full time jobs for my biz partner and I. We had a commercial kitchen space, a custom packaging range, branded delivery vehicles, managed staff & held pop up events in our local town. At the start of this year, I stepped back and reflected on everything we built — and everything I learnt. Now, I’m putting that experience into Kneada: a space for thoughtful recipes, practical guides, and a gentle hand for other bakers and small business dreamers. Whether you’re here to recreate our best-loved bakes (IYKYK) or grow something sweet of your own, I hope you find something helpful here.

🌸 made use of Facebook groups to connect with locals & get my name out there🌸 held flash sales but only baked AFTER the ...
10/17/2026

🌸 made use of Facebook groups to connect with locals & get my name out there

🌸 held flash sales but only baked AFTER the orders came in (it’s literally risk free)

🌸 used LinkedIn for marketing instead of relying only on Instagram

🌸 offered random, sporadic discounts to trigger impulse buys

🌸 worked with businesses & corporate clients for larger, repeat orders

🌸 utilised email marketing (it’s not just for huge brands!)

🌸 genuinely rewarded loyal customers so they had a reason to keep coming back

🌸 invested in quality packaging to make my products stand out

🌸 marketed to overlooked occasions like corporate milestones, career fairs, employee gifts & client gifting

🌸 said no to orders that weren’t the right fit so I could focus my time and energy where it mattered most

I spent SO long thinking about leaving my job and pursue baking full time… but I was terrified I wouldn’t get enough orders to actually survive from it 🥺

What I didn’t realise at the time is that getting more orders isn’t always about being “better” at baking

A lot of it comes down to strategy, visibility, customer psychology and putting the right systems in place

These are the kinds of unconventional things I did that genuinely helped me grow my business, attract more customers and turn baking into my full time income

& now, over 5 years later, I’ve put everything I learnt into my guides to help other bakers do the same (without spending years figuring it out the hard way)

Think of it as the shortcut I wish I had when I started.. and yes you can steal the exact products that made me money - all the recipes are included in the bakers bundle

Comment BUNDLE & I’ll send you the details ✨

Going from baking for fun to baking to sell can feel like you need to change everything to be a “business owner”.. But y...
10/16/2026

Going from baking for fun to baking to sell can feel like you need to change everything to be a “business owner”..

But you don’t

The biggest change is knowing why someone would buy
�Not just because it tastes good (because duhhhh), but when, who for and what moment it’s made for 😇

Once you get that, marketing gets easier and orders stop feeling random or unpredictable

I spent 10+ years baking to sell and now share exactly what works (plus the recipes) to help you sell with confidence 🤎

If you want clear products, better content, consistent sales and to learn from somebody who’s built the business from scratch, my Baker’s Bundle has everything you need to set yourself up fo success!
�There is FREE resources available there too 🥰

Here’s the link: https://stan.store/kneadabakes

Mine always used to be Biscoff Stuffed but these Maple Pecan ones are taking over right now 🤩🤩
10/15/2026

Mine always used to be Biscoff Stuffed but these Maple Pecan ones are taking over right now 🤩🤩

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Calgary, AB

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