06/07/2026
š„ Making Flavour, Not Rules. š„
The vision with these spice blends has never been to tell people how to use them. Itās been to create flavours that inspire people to think differently about food and discover what theyāre capable of in the kitchen or on the grill.
To me, the joy of cooking and eating goes far beyond another āAll Purposeā blend or another āBrisket Rubā. The goal has always been to deliver something unique. Something that sparks creativity, starts conversations, surprises the palate, and keeps people coming back for more.
I think weāre doing exactly that.
Less than 11 months after launching, the very first rub I ever created, Peachinā Aināt Easy, has earned:
š„ 3rd Place ā NBBQA Awards of Excellence in Nashville
š„ 1st Place ā Alberta Food & Beverage Awards
Honey, I Smoked the Garlic also claimed a finalist spot at this yearās Alberta Food & Beverage Awards!
From an idea and a pantry full of ingredients to award-winning recognition on both the international and provincial stage, itās been an absolutely WILD experience. š¤Æš
This is just the beginning baby!
No Rules. Just Flavour.