Fernie Roasting Company

Fernie Roasting Company FRC is a small batch, sustainability driven coffee roaster, utilizing non-traditional fluidized bed roasting technology.

Unwanted roast gases are immediately removed from the roast chamber, resulting in uniquely smooth and flavourful coffee. Whether you are a mountain biker, skier/boarder, fishing enthusiast, local or a visitor to the Elk Valley, Fernie Roasting Company will provide you with the freshest coffee beans to fuel your adventures in this beautiful corner of British Columbia. Currently roasting:
-Colombian

Supremo beans grown between 1200-2000m from a cooperative of farms from throughout Colombia.

-Ethiopian beans from the Yirgacheffee region and produced by Bedhatu Jibicho. This is a unique coffee with blueberry tasting notes.

-Columbian beans exclusive to FRC grown by Miguel Fernando in Norte Santander at 1824m. We call this coffee Powder Day because the elevation it’s green at is similar to the elevation of the legendary powder found in the mountains around Fernie.

-Burundi beans from the Karuzi Province. This coffee is new to FRC and is the first coffee to rotate through our new Today’s Special branded coffee, named after one of our favourite mountain bike trails in Fernie and developed by the owner of our favourite bike shop in town,

Each batch is roasted using Sonofresco fluidized bed roasters and customized FRC roast profiles. Medium, Medium Dark and Dark whole bean coffees will be available. Beans are packaged in biodegradable valved coffee bags to promote sustainability and freshness. PM me if you are interested in some truly delicious coffee.

Take caution on the river!!
07/28/2026

Take caution on the river!!

The Elk River is subject to change, always be prepared for hazards.

The safe float is between the bridges.

Read about river safety and suggested safe float options in the comments.

Opportunity for a fun role at a new popular Fernie food establishment.  Reach out to White Birch Cafe & Bistro if intere...
06/18/2026

Opportunity for a fun role at a new popular Fernie food establishment. Reach out to White Birch Cafe & Bistro if interested.

We're Hiring: Front Of House Manager & Kitchen Staff!

We are growing our team here at White Birch Bistro! If you are passionate about incredible hospitality, love a fast paced environment and want to be apart of our amazing community space, we want to hear from you.

We are currently looking for two exceptional roles to join us full/ Part time!

Front Of House Manager
We're looking for a warm organized leader who thrives on creating memorable experiences for guests and building the foundation to a great team.

What You'll do
Oversee daily floor operation, train and mentor service staff, manage scheduling and ensure every guest feels like a regular.

what we're looking for
• ideally 1-be2+ years of restaurant management experience •strong communication skills and a eye for detail.
• most importantly a love for our community

Kitchen Staff (line/ prep cooks)
At the heart of our operation we have an opening for dedicated, detail oriented individuals who hold high culinary standards.

What You'll do
Prepare and execute menu items to high standards, maintain a clean workstation, manage prep and collaborate with an amazing team to help increase productivity.

What we're looking for
•previous experience working in a kitchen is a bonus but a great attitude strong work ethic and a willingness to learn are what matter most to us

Why Work With Us?
• competitive pay based on experience (plus tips)
• a supportive, collaborative and respectful working environment
• oppotunites to grow your skills and contribute to our culinary and FOH programs
• staff meal included
• being apart of the start of something great!

How To Apply
If you're ready to bring your energy and skills to White Birch Bistro, we'd love to chat. Please send your resume about why you'd be a great fit to [email protected] with the subject line of the position you are applying for!

Know someone that's perfect for this role tag them below!

We’ve been getting some great feedback on the Secret Stash series coffees.  If you haven’t tried them yet there is still...
05/25/2026

We’ve been getting some great feedback on the Secret Stash series coffees. If you haven’t tried them yet there is still time! But there are limited quantities.

Costa Rica Honey
Colombia Anaerobic Geisha

Only available currently on our website:

www.fernieroasting.ca

What are you drinking in your favourite mug this weekend?  We’ll be drinking our new Secret Stash - Costa Rican Honey, F...
05/15/2026

What are you drinking in your favourite mug this weekend? We’ll be drinking our new Secret Stash - Costa Rican Honey, Full Curl Ethiopian and an experimental Burundi.

We are offline for the weekend and will be back at it on Tuesday.

www.fernieroasting.ca

Excited for this new restaurant to open!  Keep watching their page for opening announcements.
05/13/2026

Excited for this new restaurant to open! Keep watching their page for opening announcements.

We want to thank everyone for their continued patience and support. We’ve had a few delays that were unfortunately out of our control, which is common in situations like this, but we are still hopeful that we can open by late May or early June, in the Redtree Lodge.

As promised, here’s a sneak peek at the menu! Please keep in mind this is not the final version and will likely change and evolve closer to opening including labeled dietaries, most things on the menu will have gluten free options. This is only breakfast! And I appreciate the concern about spelling and grammar, just wanted to share a sneak peak. It will be edited and changed before print :).

We want to open in a few phases. Our first phase will focus on breakfast, followed by an expansion into lunch, and hopefully a full baking program! This approach will give us time to really dial everything in from training, to consistency, to creating the best experience possible for all of you, while also giving you plenty of reasons to keep coming back and trying what's new!
We are also continuing our catering options through Elk Valley Catering and full board room setup for meetings that have food options.

We’re incredibly excited to share this next chapter with everyone and can’t wait to welcome you through the doors soon!

Heck yeah!  Awesome to hear.  Very exciting news.
05/11/2026

Heck yeah! Awesome to hear. Very exciting news.

HUGE NEWS!! We are excited to announce that Fernie Alpine Resort will be getting 2 new high-speed chairlifts in 2027!

Elk Express – Fernie Alpine Resort - Fernie will see the installation of a new high-speed detachable four (4) passenger lift in 2027, the Elk Express. This new lift will replace the current Elk Quad Chair, which will be retired. The Elk Express will shorten the ride time to mid-mountain by nearly 50%. As a key component of Fernie Alpine Resort’s Summer Operation, this new high-speed detachable lift will make the summer experience faster and smoother. Opening of the Elk Express is scheduled for the winter of 2027/28.

Cedar Bowl Express – Fernie Alpine Resort - Fernie will see a second new lift in 2027 with the installation of the Cedar Bowl Express. This new high-speed detachable four (4) passenger lift will transport skiers and riders from the bottom of Cedar Bowl to the top of the Bear Chair area, allowing guests to have one lift transport back to the top of Cedar Bowl versus the three-lift ride that is currently required. Opening of the Cedar Bowl Express is scheduled for the winter of 2027/28.

This is part of RCR's investment of 4 new lifts in it's Western Canada Resorts!

Read more here: https://skifernie.com/blog/announcing-the-purchase-of-four-4-new-lifts-for-resorts-of-the-canadian-rockies-bc-resorts/

Hey, if you have been looking for our beans at  and can’t find them due to their renovation work, there are some bags le...
05/04/2026

Hey, if you have been looking for our beans at and can’t find them due to their renovation work, there are some bags left in a generic area in the middle of the store. They will be out for a little while so please keep in mind that you can still purchase at the following locations during the renovation: and (Mountain Pantry)

Thanks for your continued support, stock should be available at later in June.

To help celebrate all the amazing moms out there we are offering a buy any 340g or 908g coffees, get 50% off any of our ...
05/02/2026

To help celebrate all the amazing moms out there we are offering a buy any 340g or 908g coffees, get 50% off any of our 340g coffees. Link in bio. Use Code: MOM2026

Free local delivery and free shipping on orders over $95.99

www.fernieroasting.ca

Fernie Roasting Company operates in a beautiful area of Canada where the local environment plays a large role in our families, friends and clients well being. In order to help preserve this, FRC is taking action to become more sustainable in all aspects of our operations. Below are some of our curre...

We are super pumped for these new limited release coffees that are dropping May 4th.  We will be releasing a limited num...
04/25/2026

We are super pumped for these new limited release coffees that are dropping May 4th. We will be releasing a limited number of bags of a Colombian anaerobic natural Geisha and a Costa Rican red honey. Keep an eye on our page to see when these coffees hit the website next Friday.

www.fernieroasting.ca

Fernie Roasting Company operates in a beautiful area of Canada where the local environment plays a large role in our families, friends and clients well being. In order to help preserve this, FRC is taking action to become more sustainable in all aspects of our operations. Below are some of our curre...

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Fernie, BC

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