Urban Liquor Store

08/28/2026

Happy thirsty Thursday from Urban Liquor! Brent, Riki and Jaxson tried a new viral spicy jalapeño sauv blanc. Cheers!🥂

08/23/2026

08/15/2026

No Riki and Brent this week for thirsty Thursday but Jaxson and Winston have their own drink for sippin’ Saturday!! Cheers!! 🥂

07/31/2026

We are the first in Kelowna to have the Superflux Sixth Anniversary IPA. Coconuts IPA and Chill Six Pale Ale are only available at Urban Liquor. We go that extra 386 kilometers to get the beer you want. 🍻☀️

07/30/2026

Try some Italian and French inspired wines from the Okanagan Valley. We are ready for the long weekend. Make sure you are. Stop in and stock up. 🥂🍷🍇

07/27/2026

The core reasons to keep your beer refrigerated include:

🛑 Slows Down the Aging Process

Halts chemical reactions: According to flavor stability research, chemical reactions in beer double in speed with every 10°C (18°F) rise in temperature.

The 3-30-300 rule: Industry experts use this rule to track flavor loss. The same amount of flavor degradation occurs in:

3 days in a car trunk at 90°F (32°C).

30 days at a room temperature of 72°F (22°C).

300 days kept cold in a fridge at 38°F (3°C).

🍃 Preserves Fragile Hop Aromas

Protects hop oils: Hop-forward styles like India Pale Ales (IPAs) rely on delicate, volatile essential oils for their signature fruity and floral aromas.

Prevents rapid fading: Warm storage causes these aromatic oils to break down quickly. A warm-stored IPA can lose its fresh taste in just a couple of weeks, making it taste months older than it actually is.

🛡️ Prevents Severe Oxidation (Off-Flavors)

Blocks stale notes: When beer is exposed to warmth, trapped oxygen reacts aggressively with the liquid.

Stops the "cardboard" taste: This oxidation quickly destroys the beer's crisp profile, leaving behind a flat, sweet, stale taste often described as wet cardboard or paper.

🧫 Controls Residual Yeast and Bacteria

Inhibits spoilage: Cold temperatures put any leftover yeast or microscopic spoilage bacteria into a state of dormancy.

Prevents souring: If left warm, these microorganisms can wake up, consume remaining sugars, and create unappealing sour or buttery off-flavors. It can also over-carbonate the liquid, causing the beer to erupt with foam when opened.

Our craft beer is always refrigerated.🍻🧊

07/10/2026

This city is truly spectacular. We feel fortunate to live here.
Thank you Neighbourhood Amigos juicy Radler for making it the perfect day 😎❤️

06/21/2026

Amazing night at Tinhorn Creek Vineyards Antonio Lorenzo -
❤️
So fun!

06/05/2026

We received new beer from Vancouver Island, Sunshine Coast, East Van, North Van, Burnaby, Chilliwack and Delta. Great beer is brewed all over the province. Get out and try something new. 🍻