Plant-Based Foods of Canada

Plant-Based Foods of Canada PBFC represents companies that make and market plant-based food products that provide choice for Cana

The full lineup for May 5.Bringing together perspectives from across the plant-based ecosystem from insights and innova...
04/29/2026

The full lineup for May 5.

Bringing together perspectives from across the plant-based ecosystem from insights and innovation to retail, investment, and industry leadership.

If you’re looking to understand where the category is and connect across the value chain, this is the room to be in.

Register now: https://www.eventbrite.ca/e/1982328047553?aff=oddtdtcreator

Helping bring the day together on May 5.Welcoming Melinda Zoccoli of UNFI Canada back as Emcee for the PBFC Conference.G...
04/24/2026

Helping bring the day together on May 5.

Welcoming Melinda Zoccoli of UNFI Canada back as Emcee for the PBFC Conference.

Guiding the conversations across a full day of insights from leaders across retail, investment, consumer insights, and global CPG.

Join us May 5: https://www.eventbrite.ca/e/1982328047553?aff=oddtdtcreator

We close the day by bringing the conversation into focus.Our final session: Enabling Innovation and Growth for Canada’s ...
04/23/2026

We close the day by bringing the conversation into focus.

Our final session: Enabling Innovation and Growth for Canada’s Plant-Based Food System brings together Murad Al-Katib (AGT Foods Canada Adam Grogan (Maple Leaf Foods), and Cristine Laforest (Group Bel Canada)

Together, they’ll share what they’re seeing across the market today: what’s changing, what’s working, and what’s needed to support continued growth and competitiveness in Canada.

From consumer demand and retail expectations to the broader conditions that enable innovation, this is a candid, forward-looking discussion grounded in experience.

A strong way to close out the day.

Join us May 5: https://www.eventbrite.ca/e/1982328047553?aff=oddtdtcreator
Boursin Canada

From field to formulation 🌱How does the plant-based system actually work and where are there opportunities?This session ...
04/20/2026

From field to formulation 🌱

How does the plant-based system actually work and where are there opportunities?

This session brings together voices across the value chain to connect the dots.

Featuring:
• Al Mussell , Agri-Food Economic Systems Moderator)
• Margaret Hughes, Avena Foods Limited
• Richard Labonte, Roquette
• Aamir Malkani, Plant Up

May 5
Register: https://ow.ly/wrvo50YMTWW

Understanding today’s consumer takes more than assumptions.At the PBFC 2026 Conference, this panel brings together leade...
04/16/2026

Understanding today’s consumer takes more than assumptions.

At the PBFC 2026 Conference, this panel brings together leaders across digital, retail, and brand to explore what’s really driving behaviour today and what it takes to move from curiosity to commitment.

From Curiosity to Commitment: Understanding Today’s Consumer
Sponsored by Danone Canada

Featuring:
• Michael Lines, SimplyProtein (Moderator)
• Angie Balian, Danone Canada
• Lauren Kahansky, TikTok Canada
• Leanne Gibson, Loblaw Companies Limited.

Join us on May 5 for a closer look at how discovery, influence, and trust translate into trial, repeat purchase, and loyalty.

Register here: https://www.eventbrite.ca/e/1982328047553?aff=oddtdtcreator

What determines what makes it to shelf today?Plant-based foods in Canada are now operating in a more disciplined, perfor...
04/14/2026

What determines what makes it to shelf today?

Plant-based foods in Canada are now operating in a more disciplined, performance-driven retail environment where products must earn their place alongside conventional alternatives.

This session will explore how the category is evolving within Canadian grocery:
• what’s working today
• how plant-based fits into broader retail strategy
• where future growth will come from

Featuring perspectives from:
• Monica Walker, Healthy Planet
• Stephanie Sheveluk, Loblaw Companies Limited
• Amanda Labuckas, FreshCo.

Moderated by Izabella Shaker, Indigo Natural Products

A closer look at how decisions are being made at shelf and how retailers and suppliers can work together to grow the category.

Register: https://www.eventbrite.ca/e/1982328047553?aff=oddtdtcreator

As we get closer to the conference, we’re highlighting some of the key conversations shaping this year’s program.What’s ...
04/13/2026

As we get closer to the conference, we’re highlighting some of the key conversations shaping this year’s program.

What’s Next: Global Trends Shaping the Future of Plant-Based Foods

This session with Innova Market Insights explores the global trends shaping what comes next—from innovation and product development to evolving consumer expectations.

It’s a forward-looking view of where the category is heading and how companies are adapting to stay competitive in a changing market.

If you’re thinking about where the plant-based space is going next, this is a conversation to be part of.

Follow along this week as we share more of the full lineup.

Register: https://ow.ly/jwYx50YIfN9

What does it take to grow a food business in today’s market?This panel brings together investors and advisors to share h...
04/10/2026

What does it take to grow a food business in today’s market?

This panel brings together investors and advisors to share how expectations have shifted and what companies need to demonstrate to secure capital and scale.

Featuring District Ventures Capital, Kroll, InvestEco., and Wittington Ventures.

Join us May 5 at the PBFC Annual Conference.
👉 Register here: https://www.eventbrite.ca/e/1982328047553?aff=oddtdtcreator

Understanding where the plant-based market stands today is critical for companies looking to grow.At this year’s confere...
04/07/2026

Understanding where the plant-based market stands today is critical for companies looking to grow.

At this year’s conference, Market Pulse 2026: Where the Plant-Based Market Stands Today will take a data-driven look at how the category is evolving.

From shifting dynamics to emerging opportunities, this session provides a clear view of what’s happening in market today.

Register here: https://www.eventbrite.ca/e/1982328047553?aff=oddtdtcreator

Seeing Around the Corner...How AI is Changing How We Make DecisionsWhat if you could test ideas and get early consumer s...
03/31/2026

Seeing Around the Corner...

How AI is Changing How We Make Decisions

What if you could test ideas and get early consumer signals in minutes not weeks?

In this session, Andreas Duess, CEO of Fishdog, shares how AI is helping companies better understand consumers, test ideas, and make more confident decisions in today’s evolving food landscape—including a live study built for the room.

Join us May 5 at the PBFC Annual Conference.
👉 Register here: https://ow.ly/iFqR50YBpNg

The strength of PBFC has always been the people behind it.Our Membership Committee plays a central role in shaping the c...
03/25/2026

The strength of PBFC has always been the people behind it.

Our Membership Committee plays a central role in shaping the content across our events including the Annual Conference.

With expertise from across the value chain, this group brings practical, real-world insight and a hands-on approach to building our programming.

We’re grateful for the time, energy, and insight they bring. A strong example of industry helping industry move the plant-based sector forward.

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2700 Matheson Boulevard E Suite 602e
Mississauga, ON
L4W4V9

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