In 1891, Dr. August Oetker, a pharmacist by trade, founded his company "Dr. Oetker" in Bielefeld, Germany. His innovative idea was to fill small paper bags with precisely the right quantity of baking powder for one pound of flour. With the high quality of the raw materials and the stable ratio of active ingredients, he was able to guarantee housewives perfect baking results every time. This outsta
nding innovation laid the foundation for a major business enterprise and for the brand “Dr. Oetker” which continues to succeed in providing valuable innovations to consumers for over 100 years. Today, the Dr. Oetker companies in various countries around the world are managed by Oetker International in Bielefeld, Germany. Although activities centre on the markets of Western and Eastern Europe, Dr. Oetker also maintains a presence in North and South America. Dr. Oetker is a family-owned enterprise, which is headed in the fourth generation by Dr. h. The family feels bound by its responsibilities, not only to the company but also to society as a whole. This is reflected in the family’s environmentally oriented approach to corporate management, its initiatives aimed at securing jobs as well as its general social and cultural commitment. The Oetker family acts according to the principle that “the interests of the company take precedence over the interests of the proprietors”. This is a key factor in the outstanding loyalty and identification displayed by the Oetker workforce.
