06/05/2025
This is my opinion on the whole Wednesday Farmers' Market change...
The change was handled horribly!! One weeks notice was a spit in the face to all the hard work and planning that goes into growing food and providing this community with local food security.
If 'The City' or whoever made this decision, (as no one seems to be able to own up and take responsibility for making the call), had even the slightness idea they where planning on moving it, we should have been told then. Whether that was at the end of last Season, during the Winter or before we all applied and signed up in the Spring. No one woke up last week and just decided to move the Farmers Market.
As a local farmer crop planning is done over the Winter, we sit down go through sales reports and plan accordingly. Crops were seeded and grown for their specific market streams. Wednesday Market customers are different from Saturday Market customers. A high percentage of Wednesday customers are popping down before work, during lunch breaks or walking from their homes. This demographic was completely lost at the Wednesday market down at Cottonwood this week and sales reflected that. The extra walk to Cottonwood is a huge one and anyone who says otherwise is being intentionally obstinate. Let me paint a quick picture... You expect your elderly grandma to walk an extra 6 or more blocks in 30 degree Summer heat, cross a highway, then carry all their produce back, its completely ridiculous!! This loss of a demographic should have been obvious to any clear minded person who thought on the subject for more than 30 seconds.
If I had known the change was coming I would have planned my season entirely different. Whether that was dropping the Wednesday completely, moving more towards wholesale (which would have involved growing less variety but higher quantities), or pushing harder with my 'Vegetable Box Offering'. However as seeds have been ordered and crops put in the ground nothing can be changed at this point.
Sure there are many benefits to the Cottonwood falls location but when it comes down to it, the Farmers' Market and I'll say the again, the FARMERS' Market, is how I make a living and this change and how it was affected, has severally impacted that.