08/27/2026
More roaster pals Coffee Right YOW Festival! 🫘
First up, our dear pals and sponsors 94 Celcius roasting out of Montréal!
94 Celcius was founded in 2017 by our friend Marc-Alexandre, a gastronomy and coffee enthusiast with a background in biochemistry (B.Sc.) and pharmacology (M.Sc.). Before dedicating himself to specialty coffee, he participated in university research on autophagy, cell signaling, and molecular physiology.
What began as a deep dice into flavors quickly became one of Quebec's most ambitious speciality coffee projects: to build a roastery where science, roasting, and human relations work together to push the boundaries of coffee standards.
Today, 94 Celcius collaborates with some of the industry's most innovative producers, including Diego Samuel Bermúdez, Wilton Benitez, Pepe Jijon, and Sebastian Ramirez, recognized for their experimental approaches to coffee fermentation and processing.
94 Celcius actively participates in the evolution of the Quebec coffee scene, notably through Café Collectif where Marc-Alexandre is on the Board and has been a great help to us here at Coffee Right YOW Festival!
We're so glad to host the 94 Celcius team and their funky coffees!
ID: four pics all showing different coffee bags for the four businesses being discussed. The first pic has four colourful bags from 94 Celcius laid out with a pebble stone backdrop.
Ottawa-Gatineau greats over at Café Cloudforest Coffee!
Cloud Forest Coffee has cafés on both sides of the river to serve and sell their coffees which are all from the Intag, a beautiful valley in the Ecuadorian Andes.
The community they source all of their coffees from, has been struggling against mineral exploration for 20 years. They have created a vision of development that does not include mining.
Their vision includes a healthy environment, safe sources of water, and harmony in their communities. Instead of allowing mining companies to devastate their pristine environment, many are pursuing different methods of economic growth, like growing organic coffee.
Cloud Forest's coffee is purchased from a farmers’ co-operative called AACRI. The cooperative was started as an alterna
