Oat & Mill

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Oat & Mill

Rich. Creamy. Oats!? Vegan Ice Cream made with luscious Oat Cream.

05/24/2026

Story time 🥹 we’re now nationally available in but it was not an easy one.

We took risks and at times I questioned everything. BUT I knew that we had to be at whole foods because as a natural food brand that’s often where innovation is born on shelf.

I was so fortunate to work with the whole foods team who were hugely patient with us as we pulled it all together on such a short timeline. 🤗

Most of the time it can take months if not years to get on shelves. Keeping focused is key and having a great support team makes a real difference.

05/18/2026

Wild Child in print is finally here 😍
This rebrand has been one of the biggest undertakings for us, over a year of building, refining, testing, and bringing this vision to life from the ground up.

Packaging played such a huge role in the process. Every detail mattered because we wanted the brand to feel as fun, indulgent, and bold as the ice cream itself. Seeing it finally come to life feels pretty surreal.

05/03/2026

There’s something about ice cream that’s supposed to feel fun, nostalgic… a little indulgent.

Somewhere along the way, dairy-free lost that.

So we built something different.
Something creamier.
Something bolder.
Something you actually want.

Now hitting stores.. Wild Child across Canada 🥹🥰 stay tuned 👏

04/28/2026

What’s your first memorable moment with ice cream 🥹 this warmed my heart and as a small business these small moments make a HUGE difference in why we do what we do. I’m not kidding a million things can blow up in a day.. packaging arrives late, 200 million trillion emails stacked up, the non stop at wake at night trying to pull it together 🥹 Honestly, even one story like this reminds me that we’re all human and making even the smallest difference in someone’s life can make all the time, effort, and sleepless nights worth it.

04/20/2026

Okay I said it… 🙈

No trends just chocolate.

Listen I love a good trend but this is just not what I get asked for on the daily.

It’s built for the people who just want real ice cream again. Not something niche.
Not something that feels like a compromise

For the ones who remember what a proper scoop should be 😭
It’s easy to follow trends. It’s harder to focus on the fundamentals and get them right.

And this one took time!
but it keeps proving itself. 😋🤤

04/19/2026

Most people think this is an “alternative ice cream” story.
It’s not.

It’s about chasing something that should have existed already… and realizing it didn’t.

For years, dairy-free meant compromise.
Texture, flavour, price, something was always off.

We didn’t want to be “good for dairy-free.”
We wanted to be good. Period.

That meant rethinking everything behind the scenes
how it’s made, how it tastes, how it shows up on shelf, and what it costs.

And honestly… the hardest part isn’t making a great product.
It’s making it consistently, at scale, at a price people will actually choose.

That’s where most brands tap out.
Or cut corners.

We didn’t.

We built the capability ourselves.
Which gives us control… but also pressure.

Because when you own the process, there’s nowhere to hide.
It either works, or it doesn’t.

This is what building a food brand really looks like.

04/12/2026

Black raspberry + ice cream + more.. this flavour is SOOOOO yum. You may think they are all the same BUT they are NOT. The difference is in the details hehe. Comment below and let me know your thoughts.. or maybe there’s ANOTHER ice cream flavour you think I should do next?? Follow along and thanks for your support

03/28/2026

We’re changing our name! Thank you to everyone who provided suggestions and voted on the new name. It was a difficult process and your support is everything to me 🍨🍨

Address

366 Parkdale Avenue
Ottawa, ON
K1Y1G8

Website

http://www.oatandmill.com/

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