06/13/2026
30 Years Later: The One Thing I'm Most Proud Of....
People sometimes ask me what I'm most proud of from thirty years in the coffee business.
Not the roaster we bought. Not the awards we've won. Not the growth or scale.
It's this: we've stayed true to who we are.
We've supported hundreds of coffee farmers in the same relationships, for decades. We started with certified organic and fair trade; now we're trailblazing regenerative farming practices. We've made decisions that cost us money because they aligned with our values.
And our customers know that. That's why they've stayed with us.
Our daughter Metta grew up in this business. She's seen what it means to build something rooted in certified organic, fair-trade, and regenerative farming practices, and today she's still involved, carrying forward what we started. That's the kind of legacy that matters.
But here's the real truth: none of this happens without our team. Our roasters, our team members, our community they're the ones who make this real every single day. They believe in what we believe, and they show up for it.
Here's what I've learned: in a world where every company claims to care about values, the ones that actually live their values with their whole team and family build something that lasts and inspires the next generation.
We used coffee as a tool for a bigger message: care for people, care for the planet, build with purpose.
That's not a marketing tagline for us. That's who we are.
If you're building something, here's my advice: decide what you actually believe in. Find people who believe it too and bring your family along for the journey. Then don't compromise on it. Not for growth. Not for convenience. Not for anything.
The staying power comes from the values and the people, including the next generation, who live them with you. Everything else is noise.
What are you building that's bigger than just business?
Like if you believe values, team, and family are everything. Comment with what you're building."
-Mickey McLeod