10/01/2026
We are aware of the photograph circulating online showing a member of the Sooke Brewing Company ownership group wearing an offensive T-shirt while working at the brewery on the National Day for Truth and Reconciliation. We want to be unequivocal: the message displayed on that shirt does not reflect the values of Sooke Brewing Company. The National Day for Truth and Reconciliation is a day to honour Survivors, remember the children who never returned home, acknowledge the profound and ongoing harms caused by residential schools, and reflect on the responsibility we all share in advancing reconciliation. What occurred at our brewery was inappropriate and unacceptable. We understand why it caused anger, hurt and disappointment, particularly within Indigenous communities, and we sincerely apologize. We also recognize that an apology needs to be more than an expression of regret. We are addressing this matter internally and reviewing how we ensure that the conduct of anyone representing Sooke Brewing Company is consistent with the respect we owe our employees, customers and community. We are grateful to those who have spoken up and made clear the impact this has had. We will listen, learn from this, and ensure that the actions of our owners and staff reflect the values we expect Sooke Brewing Company to stand for.
- SBC Ownership Group
