08/23/2026
PEANUTS — ANYONE?
When JRV Filipino Market opened its doors on February 3, 2023, we had no idea that a handful of consigned peanuts would help shape our future. Small entrepreneurs approached us to display their products on a consignment basis, meaning JRV would pay them only when their goods were sold.
One of the earliest products offered was peanuts. At first glance, peanut production looks like a small, simple business. But once you dig deeper — sourcing, roasting, packaging, quality control, and delivery — you quickly realize it’s a much more complex and committed undertaking.
As JRV continues to grow, we also face the realities of doing business: rent was recently increased, inflation has pushed up our operating costs, yet our selling prices have not necessarily increased at the same pace. To maintain stability and offset these rising costs, we needed to explore additional revenue streams. After careful consideration, we decided to enter the peanut business ourselves — a natural extension of a product already trusted by our customers.
Today, JRV Filipino Market proudly presents peanuts in two varieties:
• “Full Dress” (with skin)
• “Naked” (without skin)
These products sit side by side on our shelves with peanuts from our three long‑time suppliers. There is no favoured marketing strategy — customers simply choose the best‑looking peanuts, just as they would in larger supermarkets. No JRV sticker, no special pricing — our peanuts are priced similarly to the others, maintaining fairness and consistency across the category.
Through all these changes, our commitment remains the same: to strengthen our product offerings while continuing to support the small entrepreneurs who have been with us since day one.
Julito Longkines
JRV FILIPINO MARKET
